Winners of the Floradania Innovation award announced
The winners of the Danish plant industry’s innovation award have been announced during the world’s biggest plant fair, IPM in Germany.
At the event, Danish growers convincingly demonstrated that they are capable of making their mark on the global plant stage, with the winners chosen due to recognition for their great innovative drive and willingness to invest in new products and processes.
The winners are as follows:
Indoor – scent and x-factor:
Infinity Rose TM from the Roses Forever nursery, by Rosa and Harley Eskelund
Outdoor – a royal choice:
A Clover, or Trifolium, from the Råhøj nursery, and was named after the youngest daughter of the Crown Prince and Princess, 'Josephine’.
Concept – Roses on the menu:
Rosa Eskelund had to mount the podium once again to receive the award for best new concept: edible roses, available both as whole plants, and cut and packaged, ready for use. It was the product’s great novelty value and marketing and commercial potential that led to the decision of the judges.
Special Innovation Award:
The nursery of PKM for their great efforts within product development.
For more information about the winners and other nominees visit www.floradania.dk, and select ‘News.’
Last Updated (Thursday, 26 January 2012 16:32)


