Florimex has launched two new strategies in the aim of improving customer service and to increase the turnover of both retailers and wholesalers.

As revealed in the January issue of Florist & Wholesale Buyer, Florimex is making its entire line of flowers and plants available in large volumes at a single location, while also providing a new theme for its retail clients every two weeks.

These two strategies, named ‘One-Stop-Shop’ and ’26 x 2 Weeks’ will be presented by the Florimex Group during the world’s largest plant trade fair held at the IPM in Essen.

Four Florimex companies are now located in a single building, providing customers with the ability to buy their plants, flowers, cut greens, bouquets as well as sundries all at the same location.

Not only that, but combined transport for refrigerated and non-refrigerated products is an option, with their website, www.florimex.com/webshop, recently making it possible to order plants (from Baardse), flowers (from Starkenburg) and cut greens (from Greens).

The 26 x 2 Weeks strategy is offering retailers a new theme every two weeks, a scheme sure to appeal to consumers. These include but are not limited to the more familiar themes for Mother’s Day, Valentine’s Day, International Women’s Day, Easter and Christmas.