Mat Hep­ple­stone, Red Flo­ral Archi­tec­ture


Mat Hep­ple­stone

Cheshire based flo­ral designer Mat Hep­ple­stone tells us about his pas­sion for lux­ury, his jour­ney to the top and the things that make him tick.

What three words would best describe you?

Cre­ative, fun and floral

Best busi­ness decision?

Start­ing up Red Flo­ral Archi­tec­ture, we’ve received an over­whelm­ing response to our flow­ers in the North West of Eng­land! We have tons of flower fans.

Worst busi­ness decision?

There are no bad deci­sions, you learn from every busi­ness deci­sion you make whether good or bad.

What turns your stom­ach and why?

Peo­ple who imi­tate Red Flo­ral Archi­tec­ture flower dis­plays and claim to be florists when they’re not prop­erly trained.

How do you relax?

I love hang­ing around with my beloved dog. He comes to do all the flower prepa­ra­tions at wed­dings with us.

Great­est indulgence?

Brides are often scared off by the more expen­sive flow­ers like Pha­le­onop­sis orchids and peonies. These flow­ers albeit more expen­sive are strik­ing in min­i­mal num­bers and are guar­an­teed to scream lux­ury at any wed­ding regard­less of volume.

What’s your biggest pet hate?

Peo­ple who just decide to go into wed­ding flow­ers and use pho­tos from Pin­ter­est to claim they’re florists when they’re not.

What’s some­thing you dream of doing?

I’d have loved to have done the wed­ding flow­ers at the Royal Wed­ding, I still dream of dec­o­rat­ing West­min­ster Abbey in a sim­i­lar fash­ion to how we recently did the Man­ches­ter Monas­try recently with sculp­tures of white flowers.

What do you find most difficult?

Tear­ing myself from flow­ers and work because I love what I do. I am always buzzing with ideas for flower arrangements!

Is the cus­tomer always right?

Yes, you have to work closely with your client to make all their dreams and visions of wed­ding flow­ers come true! You have to really get to know your client and show them a lot of visuals!

Most cringe-​making moment of your career?

We were asked to do all Char­lotte Balbier’s wed­ding flow­ers but we couldn’t stay on the actual day which was such a shame! I cringed say­ing no as I knew it would be an amaz­ing day! The flo­ral arrange­ments com­prised masses of nudes, blush, peach, pink and ivory coloured blooms to cre­ate a real wow fac­tor. We trans­formed her mar­quee into a mag­i­cal won­der­land dressed with chan­de­liers adorned with flow­ers, as well as walls of mir­rors and hun­dreds of candles.

Best piece of advice to some­one start­ing out in the industry?

Build your florist port­fo­lio up and take pho­tos of every wed­ding you do! Keep­ing all the images makes it eas­ier to show brides what you can do!

You’re stranded on a desert island, only one flower grows there, which would you choose?

The sum­mer sea­son is the sea­son that really does it for me in the flower world because I am a huge fan of blousy fra­grant blooms. Sum­mer time is the per­fect oppor­tu­nity to get cre­ative with some exquis­ite Eng­lish blooms and the sun­shine brings out masses of flow­ers. The vibrancy of dahlias, the aroma of sweet peas and of course the beauty and colour range del­phini­ums and peonies make for some show stop­ping designs. With so many flower choices, Red Flo­ral can cre­ate lav­ish wed­ding dis­plays that are so sought after. Blush pink flow­ers, lilacs and laven­ders with hints of nude and peach are avail­able widely and pro­duce stun­ning loose ethe­real designs…

And finally, the plug..

Red Flo­ral Archi­tec­ture designs beau­ti­ful lux­ury styl­ized flow­ers for pres­ti­gious events across the coun­try. We show off the best Red Flo­ral flow­ers by cre­ative flower direc­tor Mat Hep­ple­stone. Red Flo­ral has a design phi­los­o­phy is to embrace the com­bi­na­tion of flow­ers, envi­ron­ment and bud­get to cre­ate max­i­mum effect. Visit www​.red​flo​ral​.co​.ukmat-hepplestone-red-floral-architcture-2