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Join the Lonely Poin­set­tia Move­ment!

new-1-with-logoIt’s one month ‘til Inter­na­tional Poin­set­tia Day! So why not help us kick-​start the annual Stars for Europe cam­paign (the EU spon­sored cam­paign which aims to encour­age Poin­set­tia sales all over Europe) with the intro­duc­tion of an extra-​special Christ­mas Lonely Poin­set­tia project.

The Lonely Bou­quet move­ment – our favourite sum­mer project – was a phe­nom­e­nal suc­cess in the run up to Inter­na­tional Lonely Bou­quet Day in June, so we’re hop­ing to pro­mote the fan­tas­tic Lonely ini­tia­tive by adding a Christ­mas twist… a Lonely Poin­set­tia campaign!

2-lonely-poinsettia-facebookEither leave a Lonely Poin­set­tia plant in pub­lic for a stranger to find to brighten their day or make a Lonely Bou­quet using cut poin­set­tia to add that fes­tive touch to the move­ment that got every­one smil­ing in sum­mer. Don’t for­get that it’s also an extremely cost-​effective form of adver­tis­ing and pro­mo­tion for your own busi­ness. Just remem­ber to attach a “take me!” tag to the poin­set­tia, ensur­ing it includes the Lonely Poin­set­tia Face­book address (face​book​.com/​t​h​e​l​o​n​e​l​y​p​o​i​n​s​e​t​t​i​a) and your busi­ness name or Face­book address.

We’re tar­get­ing con­sumer press with tons of poin­set­tia pro­mo­tion – from lifestyle glossies to local papers and blogs, encour­ag­ing them to fea­ture the fes­tive lit­tle plants. We’re going to be doing a big push in the run up to Poin­set­tia Day on Decem­ber 12th, so it’s the per­fect time to join in with the com­mo­tion by leav­ing a Lonely Poin­set­tia up for adop­tion. Last year we got 100 pieces of media cov­er­age… this year we’re aim­ing to smash that! So by join­ing in, you may even find your­selves in the papers!

Plus we’re going to send a gor­geous poin­set­tia umbrella to the first 40 of you who post a photo of your aban­doned Lonely Poin­set­tia on face​book​.com/​t​h​e​l​o​n​e​l​y​p​o​i​n​s​e​t​t​i​a!

5-lonely-p-hand-tiedAnd don’t worry… we know that poin­set­tias don’t cope well in the cold, so we thought of a few solu­tions for keep­ing them warm whilst they’re lonely. Click here to read more.

If you don’t know what we’re talk­ing about, or if you’d like to find out more about the Lonely Poin­set­tia move­ment, click here.

Visit sfe​-web​.com for loads more info on the Stars for Europe poin­set­tia cam­paign as well as poin­set­tia design ideas, mar­ket­ing mate­ri­als and lots more.

This gor­geous poin­set­tia hand-​tied was made by Kerry Wilkin­son of Tineke Flo­ral Designs.