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Published on Thursday, 01 May 2014 21:01
Lonely Bouquets will be making an appearance on our street corners and park benches once again as NAFAS celebrate UK National Flower Arranging Day (Friday 2nd May) by distributing a whopping 60,000 mystery bunches across the UK… plus their campaign is being fronted by a famous face!
In celebration of their Emerald Anniversary the charity is planning the mass distribution on a scale never seen before. NAFAS Honorary Patron, TV’s Nicki Chapman as seen on BBC’s RHS Chelsea Flower Show coverage, is fronting the campaign.
Mystery bunches of blooms will be placed everywhere, from shop doorsteps to well-known landmarks and surprise locations in the hope that they will find a home and brighten someone’s day.
The random act of kindness initiative was the brainchild of florist and blogger Emily Avenson. The idea went viral last June (International Lonely Bouquet Day – 29th June) and Lonely Bouquets have been distributed across the globe ever since.
This year NAFAS is taking the concept even further with the help of its members. Sue Brinton Chairwoman of NAFAS, commented:
“The concept is simple. We are asking all our members to make a bouquet, attach a tag asking, ‘Take me home and adopt me’, and leave the Lonely Bouquet in a spot where a lucky stranger will find it and give it a new home. With over 60,000 members we hope we will be able to communicate our love of flowers on a national level by becoming part of this great, heart-warming movement”
Nicki Chapman says: “The ‘Lonely Bouquet’ is a lovely idea which is fast gathering momentum around the globe. It’s a simple idea really with no ulterior motive other than to brighten somebody’s day and to spread the joy of flowers and floral design.”
NAFAS also hopes that by promoting the ‘Lonely Bouquet’ concept, it can in turn promote the flower industry itself and attract new members to join NAFAS clubs.
Nicki Chapman added; “With Kirstie Allsopp flying the flag for homemade crafts, Mary Berry teaching us how to bake and customised clothing becoming all the rage thanks to Claudia Winkleman’s Sewing Bee, now is the time to bring another great British tradition into the spotlight.
“Floral design is a true art form and we hope that this huge initiative can help spread our passion across the UK. Keep your eyes peeled in case you spot a posy - it just might be the good home those flowers are looking for is your own!”
NAFAS plan to scatter over 60,000 Lonely Bouquets across the UK from the beginning of May. The new owners are encouraged to post a message back to NAFAS to let them know it found a good home.
Picture above right by Emily Avenson - Fleuropean
For more on the Lonely Bouquet, visit www.thelonelybouquet.com