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Good Florist Guide™ is the only merit-based guide to the best independent florist shops in the UK and Republic of Ireland. Set up by Purple Spotted Media, the people behind The Florist Magazine, Good Florist Guide is a beautiful, information filled consumer-facing website and PR initiative that will direct discerning customers to their local independent florist of quality.

Our aim is to clarify in the minds of existing customers the values of independent floristry: originality, innovation, excellence and reliability while encouraging new customers by promoting the value of flowers as the gift of choice and GFG members as the first point of purchase.






Latest Good Florist Guide News

Top five Good Florist Guide fails

My favourite job is writing ‘You’re in’ letters to Good Florist Guide applicants. My worse job? Sending ‘Sorry but you’ve failed’ or ‘Sorry, you’re not up to scratch, improve or you can’t join’ ones. Not because it takes me ages; I personally write each one and include the panel’s comments, but because I haven’t invested my hard earned dosh to help rubbish shops and the clue to what we’re trying to do with Good Florist Guide is in the name; good means good – not mediocre, tatty or unprofessional.

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Good Florist Guide members hitting the headlines

Super talented Flowers of Borough Green florist in Kent is enjoying a well deserved 15 minutes (and hopefully more!) of fame following their appointment as a member of the Good Florist Guide.

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Good Florist Guide early bird membership price closing in 5 days

The Good Florist Guide has reached over 100 confirmed members with another 30 applicants awaiting assessment but whilst there’s no limit on when you can apply there are only five days left to take advantage of the early bird membership price.

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We’re in the new Good Florist Guide: sign-ups so far

Some of the biggest names in floristry have already renewed their place in the new look Good Florist Guide, the only independently accredited, merit-based guide to florists in the UK and Republic of Ireland. Designed to become a nationally recognised brand for anyone looking for quality flowers, it’s YOUR sign that you go the extra mile, and its relaunch is well underway with 100 sign-ups since June.

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Make Good Florist Guide work for you

With some of the biggest names in floristry already renewing their place in the new look Good Florist Guide, signs are the relaunch is well on the way!! Helena, the GFG Project Manager is now on application #89 and given it’s been just two weeks since we sent the first sales letters out, it’s looking good.

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The Good Florist Guide brochures are on their way!

So exciting in the office today! These beauties are winging their way to florists around the the UK and Republic of Ireland.

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Why I’m putting GFG back out there

I knew that by the time the RHS Chelsea Flower Show came to an end I wanted to have Good Florist Guide back up and running. After all, what better time than the week when the world is looking at top class floristry.

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Top florist advisory panel for Good Florist Guide

In the run up to the launch of the brand new Good Florist Guide website, the project has announced they’ve put together a fabulous advisory panel of outstanding florists.

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New look Good Florist Guide relaunches this week!

After three years, countless logo designs, 7,000 database entries, over 350 approved florists, one new member of staff and a brand new, geo-coded, bells-and-whistles website, the team here at The Florist are so thrilled to officially announce the relaunch of Good Florist Guide, with its new beta site going live next week!

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