GOOD FLORIST GUIDE™
Good Florist Guide™ is the only merit-based guide to the best independent florist shops in the UK and Republic of Ireland. Set up by Purple Spotted Media, the people behind The Florist Magazine, Good Florist Guide is a beautiful, information filled consumer-facing website and PR initiative that will direct discerning customers to their local independent florist of quality.
Our aim is to clarify in the minds of existing customers the values of independent floristry: originality, innovation, excellence and reliability while encouraging new customers by promoting the value of flowers as the gift of choice and GFG members as the first point of purchase.
Latest Good Florist Guide™ News
Meet Pip Holley, joint-owner of Willow Floristry with his (partner?) Tony. Pip’s won a variety of awards for his floral arrangements, working from his studio located on the Dorset/ Hampshire border.
Meet Lesley Nash, funeral florist extraordinaire and owner of Jennifleurs florist in Colchester. With 26 years experience, Lesley has a sharp eye for good floral workmanship and the business brain for the finer details of retail floristry.
Meet financial director of family business Tom Brown Wholesale Florist, John Davidson. John’s also on the board of Trustees for Floral Angels, a charity which recycles donated flowers and delivers them to those in need in local communities. He’s recently become a founder supporter of Good Florist Guide, to support, spread the word and encourage his customers to be a part of the GFG.
Nikki Meader, owner of West Malling Flowers in Kent won BFA Retail Florist of the Year 2015 and is up for the Award again next weekend. Although she trained as an accountant, Nikki grew up immersed in flowers with a florist mum and greengrocer dad and returned to her roots when she opened West Malling Flowers in 2011. She joined the GFG Advisory Panel earlier this year.
Meet Karen Massey, advisory panel member, two time Chelsea medallist and owner of Fleurtatious florist in Dublin. Karen has an impressive floral range covering everything from beautiful bouquets that are the backbone of the retail industry to her delicate, tropical creations for world-renowned floristry competitions.
Grant McGowan of The Paper Studio has become the latest supplier to support the Good Florist Guide concept. Grant, who regularly supports initiatives in the industry, including The Lonely Bouquet. British Flowers Week and is sponsoring Laura Thornton (the singing florist from BBC’s Michael McIntyre Big Show) the guest singer at this year’s BFA Fleurex Gala Dinner, approached the GFG panel to see how he could help.
The first three wholesalers to pledge their moral support for the Good Florist Guide concept have been announced. Tom Brown Wholesale in London SE12, SouthEast Flowers in Ashford, Kent and FleuraMetz, who offer a national delivery service as well as cash and carry operations in Glasgow, Dublin and London. No money changes hands but all three companies have committed their help to spread the word and encourage their customers to be part of GFG, a movement which aims to highlight the very best florist shops, studios and event florists in the UK.
My favourite job is writing ‘You’re in’ letters to Good Florist Guide applicants. My worse job? Sending ‘Sorry but you’ve failed’ or ‘Sorry, you’re not up to scratch, improve or you can’t join’ ones. Not because it takes me ages; I personally write each one and include the panel’s comments, but because I haven’t invested my hard earned dosh to help rubbish shops and the clue to what we’re trying to do with Good Florist Guide is in the name; good means good – not mediocre, tatty or unprofessional.
The Good Florist Guide has reached over 100 confirmed members with another 30 applicants awaiting assessment but whilst there’s no limit on when you can apply there are only five days left to take advantage of the early bird membership price.
Some of the biggest names in floristry have already renewed their place in the new look Good Florist Guide, the only independently accredited, merit-based guide to florists in the UK and Republic of Ireland. Designed to become a nationally recognised brand for anyone looking for quality flowers, it’s YOUR sign that you go the extra mile, and its relaunch is well underway with 100 sign-ups since June.
With some of the biggest names in floristry already renewing their place in the new look Good Florist Guide, signs are the relaunch is well on the way!! Helena, the GFG Project Manager is now on application #89 and given it’s been just two weeks since we sent the first sales letters out, it’s looking good.
So exciting in the office today! These beauties are winging their way to florists around the the UK and Republic of Ireland.
I knew that by the time the RHS Chelsea Flower Show came to an end I wanted to have Good Florist Guide back up and running. After all, what better time than the week when the world is looking at top class floristry.
In the run up to the launch of the brand new Good Florist Guide website, the project has announced they’ve put together a fabulous advisory panel of outstanding florists.
After three years, countless logo designs, 7,000 database entries, over 350 approved florists, one new member of staff and a brand new, geo-coded, bells-and-whistles website, the team here at The Florist are so thrilled to officially announce the relaunch of Good Florist Guide, with its new beta site going live next week!