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Key Stats from Barclaycard Predict Valentine's Sales for Florists

Key Stats from Barclaycard Predict Valentine’s Sales for Florists

Great news for local florists as brand new data from Barclaycard suggests that in-store sales in particular could increase this Valentine’s with last-minute shoppers opting to make a purchase in-store on the day, rather than online, given February 14th falls over a weekend…

The truth of the five legged dog

The truth of the five legged dog

When it left the shop, a tribute designed to be a Jack Russell definitely had four legs. I know this because when I rang the florist in question they sent me a picture.

Feefo's Trusted Merchant Awards

Feefo’s Trusted Merchant Awards

The Feefo reviews platform has just announced the businesses accredited with its ‘Trusted Merchant’ status for 2016, and two flower companies have made the cut. Direct2Florist and Lily’s Florist in Australia were awarded with the accolade which is given to national and int…

Arena … bigger than the rest?

Arena … bigger than the rest?

Just when you thought you’d seen the world’s largest Valentine’s bouquet a release pops into our in box from Arena Flowers who are offering — wait for it — a 1,000 red rose bouquet. It’s all part of their ‘One of a Kind’ collection which starts at a paltry £500 and buys 24

SOF Trainers & Tutors Day

SOF Trainers & Tutors Day

On a blustery day in late January thirty trainers and tutors from around the UK arrived at Moreton Morrell College for the Society of Floristry Trainers and Tutors Day.

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This Just In

Key Stats from Barclaycard Predict Valentine's Sales for Florists

Key Stats from Barclaycard Predict Valentine’s Sales for Florists

Great news for local florists as brand new data from Barclaycard suggests that in-store sales in particular could increase this Valentine’s with last-minute shoppers opting to make a purchase in-store on the day, rather than online, given February 14th falls over a weekend… Read more

The truth of the five legged dog

The truth of the five legged dog

When it left the shop, a tribute designed to be a Jack Russell definitely had four legs. I know this because when I rang the florist in question they sent me a picture. Read more

Feefo's Trusted Merchant Awards

Feefo’s Trusted Merchant Awards

The Feefo reviews platform has just announced the businesses accredited with its ‘Trusted Merchant’ status for 2016, and two flower companies have made the cut. Direct2Florist and Lily’s Florist in Australia were awarded with the accolade which is given to national and int… Read more

Arena … bigger than the rest?

Arena … bigger than the rest?

Just when you thought you’d seen the world’s largest Valentine’s bouquet a release pops into our in box from Arena Flowers who are offering — wait for it — a 1,000 red rose bouquet. It’s all part of their ‘One of a Kind’ collection which starts at a paltry £500 and buys 24Read more




Business Briefing

Thirteen PR & Marketing Tips for Florists

Thirteen PR & Marketing Tips for Florists

You spoke, we’re listening! Our surveys and social media feedback tell us you’re always on the look-out for marketing advice, so to kick-off a 2016 full of features we hope will really make your business bloom, we scoped the web for expert tips on PR-ing your small florist… Read more

Ready for Valentine's 2016? Listen to Last Year!

Ready for Valentine’s 2016? Listen to Last Year!

  It’s probably safe to say that at Valentine’s, florists have the upper hand. Waitrose et al might try to nestle in with their £40 ‘Dozen Scented Roses Gift Box’ but Feb 14th is the day when everyone and his dog is expected (or hoped!) to go the extra mile, and so oft… Read more

#FlowerOfTheDay


Editor’s Blog

The truth of the five legged dog

The truth of the five legged dog

When it left the shop, a tribute designed to be a Jack Russell definitely had four legs. I know this because when I rang the florist in question they sent me a picture. Read more

Are you mobile friendly?

Are you mobile friendly?

  According to the stats over 50% of our unique visitors read us on their mobile or tablet.  A phenomenal rise over the last year and probably because we took the plunge and invested a fair amount of dosh in a major site build which has paid dividends by making us… Read more

Sixty Second Interviews

60 Seconds with Paul Furness, Petal to the Metal

60 Seconds with Paul Furness, Petal to the Metal

Paul Furness started his floristry business Petal to the Metal one year ago and already has film and fashion designer collaborations under his belt, he’s worked on projects for Cancer Research UK as well as proving a hit on the UK festival scene. He’s whipped up a fabulous… Read more

Sixty Seconds with Dr Rachel Petheram, Florist and Flower Grower

Sixty Seconds with Dr Rachel Petheram, Florist and Flower Grower

Dr Rachel Petheram runs a floristry business, Catkin, and grows flowers and foliage from her walled cutting garden in Lincolnshire. Having just embarked on a new online scented gardening course, we caught up with her to talk scented blooms, slimy creatures and inspiring bu… Read more