The Florist

Latest News and Features

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Neil is Florist of the Year!

Neil is Florist of the Year!

24-11-2014

The applications have been assessed, the judges have deliberated, and New Covent Garden is delighted to announce that the Flower Market Award for Florist of the Year 2014 goes to... Read more

Winning Window in Basingstoke

Winning Window in Basingstoke

21-11-2014

When it comes to window display Gregor Cuthbertson-Pell, who owns Nicci G's in Basingstoke and Frimley, likes to give his team the freedom to choose and create. And boy have they come up trumps this year. Because the design hasn't just had oodles of likes on Facebook but has dramatically... Read more

Launch of Floral Fundamentals

Launch of Floral Fundamentals

21-11-2014

Floral Fundamentals - a platform for growers, suppliers and florists - has launched. Following intensive discussions, a group of like-minded professionals from different backgrounds agreed that the various segments of the flower chain needed help to communicate and to break down barriers. Read more

Nicola Halls / Ferns, Battersea – an apology

Nicola Halls / Ferns, Battersea – an apology

19-11-2014

In the article "Beware of the DOG" ("the Article") published on pages 88-90 of our Summer 2013 edition, we wrote about our concerns with the practice of Deceptive Order Gathering in the florist industry. Read more

Small Business Saturday 2014!

Small Business Saturday 2014!

18-11-2014

6 December 2014 Small Business Saturday exists to support, inspire and promote small businesses on the 6th December and beyond. Last year the event saw local businesses up and down the country benefit from a range of projects and promotional campaigns.  Read more

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Business Briefing

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Top Tips for Pimping Poinsettia Sales #1

14-11-2014

Top Tips for Pimping Poinsettia Sales #1

No longer just for Granny and friends, Poinsettias are a hidden gem when it comes to design-work and your secret weapon to increased profitability this Christmas.

Read more

Make your business more efficient in 7 s…

03-11-2014

Make your business more efficient in 7 steps

The Forum of Private Business are always on the hunt for new ways to make your business more profitable. Their most recent Referendum research showed that a staggering 63% of...

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Boost your Business Online: Tips from th…

29-10-2014

Boost your Business Online: Tips from the Experts

When we were asked if we'd like the team from Yelp to write a series of articles to help florists boost their online presence we jumped at the chance. Why?...

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Taxing the Plastic with HMRC

20-10-2014

Taxing the Plastic with HMRC

Doing accounts may be the most dreadfully dull aspect of life as a florist but is of course essential if you want to ensure business runs smoothly. It may come...

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May: Calla Lily

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Calla Lily: Classic Beauty with South African Roots

The houseplant of the month for May is the Calla Lily! Whether you know it as the Arum Lily, Zantedeschia, or another name entirely, the Calla is a classic beauty with African roots and a sunny disposition.

 

calla-lily-hosueplant-floristProud leaves, colourful calyces

The Callas’s leaves and calyces stand proudly upright. Bright green, arrow shaped leaves surround young, funnel shaped bracts of pink, cream, yellow, purple, orange, white and even black. 

 

South African Roots

The Calla Lily originates from South Africa – but despite its South African roots it actually grows from a bulb. It was first written about in the 18th Century by botanist Giovanni Zantedeschi, whom the plant was named after. The word Calla, unsurprisingly, means beautiful.

The Calla Lily has been related to Greek Mythology and the Virgin Mary, and is traditionally a symbol of purity and sympathy. The American artist Georgia O'Keeffe (1887 - 1986) painted many Calla Lilies and became famous because of it.

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Caring for the Calla - Love, light and warmth

Because of its African roots the Calla Lily loves light and a fair amount of warmth. Give the plant water once or twice a week plus some plant food to get a good result. Leave any old bracts that become green, but remove them when they turn brown. When the Calla Lily has finished flowering, you can plant it in a sunny position in the garden, where it will die down and return next year.

The plant usually grows to 40-55cm tall, and can flower from three to eight weeks, depending on the care it is given. It likes a temperature of 12-25°C. When it has finished flowering in the autumn and starts yellowing, stop watering it and keep it in a cool, frost free place. In the spring you can bring the plant to life again by putting it in a warm place and giving it water.

The Calla Lily loves humus rich soil which is always lightly damp. If you see drops hanging from the calyx of the Calla Lily, this is called guttation and occurs when your plant has had too much water.

Click here for the Flower Council's dowloadable POS material.

Visit the consumer site thejoyofplants.co.uk for much more plant-friendly stuff.

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Product Portfolio

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Designing Flowers: The Breeder

14-11-2014

Designing Flowers: The Breeder

How much do you know about the science behind your blooms? Biancheri Creations exhibited at the FloraHolland trade fair, and unlike many of the other stands they don't grow thousands...

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Flowerbook App for Florists

13-11-2014

Flowerbook App for Florists

It's been downloaded over 2,000 times, with some florists calling it brilliant and claiming it will be indispensable for doing business. The creators of the new Flowerbook app hope to...

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Stems in Stainless Steel

04-07-2014

Stems in Stainless Steel

These interesting stainless steel vases may not be everybody's cup of tea but if you’re on the hunt for something unique to offer your customers they could be the perfect...

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New Pure White Hydrangea

30-06-2014

New Pure White Hydrangea

Vollering Hydrangea, the largest cut Hydrangea nursery in the Netherlands, has introduced a new variety of white cutting Hortensia: Fabulous White.

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