The Florist

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Small Business Saturday Boosts Local Spending

Small Business Saturday Boosts Local Spending

18-12-2014

Consumers across the UK came out in force to support the UK's second Small Business Saturday on 6 December 2014. 16.5 million people shopped in small independent businesses on the day, representing a 20% increase in footfall on last year or 2.7 million more shoppers at one of the busiest times of the year. According to... Read more

11.5% of ALL November Sales were Made Online

11.5% of ALL November Sales were Made Online

18-12-2014

Today the Office of National Statistics has revealed that the amount spent in the retail industry in November increased by 1.2 per cent compared to October 2014, with online sales accounting for 11.5 per cent of all sales. Whilst some florists jumped on the Black Friday bandwagon this year, it's still difficult for many who... Read more

Kenyan Flowers to be Duty-Free in Time for Valentine’s

Kenyan Flowers to be Duty-Free in Time for Valentine’s

18-12-2014

Kenya's reinstatement of duty-free status for its exports to the EU market has been fast-tracked by the EU. The news is welcomed by Union Fleurs and the Kenya Flower Council as it comes just in time for Valentine's 2015. This week, the European Parliament and the Council have both confirmed that they do not object to... Read more

Green Walls, Clean Air

Green Walls, Clean Air

17-12-2014

This week national media reported on pollution and its deadly effect on us. Despite good suggestions to address the problem in the future, one particular omission was obvious to efig and its members – the magnificent power green walls have when it comes to cleaning air. Read more

Free Brolly for a Photo of your Sign!

Free Brolly for a Photo of your Sign!

17-12-2014

  Fancy a free umbrella for very little effort? Just advertise poinsettias on your shop sign (or come up with another fun promo idea) and we'll pop one in the post for you. Send us a photo of your A board, sign, poster or any other fun idea promoting poinsettia between now and Christmas and you'll be... Read more

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Tricks of the Trade

No More Foam Faux

No More Foam Faux

When working with soft stemmed flowers wrap a small piece of tape around the base of the stem to make insertion into foam easier. Alternatively use a straw to make holes in the foam and insert the stem into it. Both ideas will avoid stem breakage and ensure good water...

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Simply Spherical Cheats

Simply Spherical Cheats

One of the easiest ways to decorate tall vases is to use a foam sphere covered in leaves. Simply slot it into the mouth of the vase and décor the protruding half with flowers. It's very secure and avoids the mechanics being seen from below.

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The Rose Guard

The Rose Guard

Often picked off and discarded to the waste heap, guard petals are seen as ugly and bad for sales.

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Twist & Shake

Twist & Shake

We all know the struggle stiff buckets bring. If buckets get stuck together, instead of bashing and tugging, try rolling them on the ground with your foot until they separate... saves ripping fingers off!

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May: Calla Lily

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Calla Lily: Classic Beauty with South African Roots

The houseplant of the month for May is the Calla Lily! Whether you know it as the Arum Lily, Zantedeschia, or another name entirely, the Calla is a classic beauty with African roots and a sunny disposition.

 

calla-lily-hosueplant-floristProud leaves, colourful calyces

The Callas’s leaves and calyces stand proudly upright. Bright green, arrow shaped leaves surround young, funnel shaped bracts of pink, cream, yellow, purple, orange, white and even black. 

 

South African Roots

The Calla Lily originates from South Africa – but despite its South African roots it actually grows from a bulb. It was first written about in the 18th Century by botanist Giovanni Zantedeschi, whom the plant was named after. The word Calla, unsurprisingly, means beautiful.

The Calla Lily has been related to Greek Mythology and the Virgin Mary, and is traditionally a symbol of purity and sympathy. The American artist Georgia O'Keeffe (1887 - 1986) painted many Calla Lilies and became famous because of it.

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Caring for the Calla - Love, light and warmth

Because of its African roots the Calla Lily loves light and a fair amount of warmth. Give the plant water once or twice a week plus some plant food to get a good result. Leave any old bracts that become green, but remove them when they turn brown. When the Calla Lily has finished flowering, you can plant it in a sunny position in the garden, where it will die down and return next year.

The plant usually grows to 40-55cm tall, and can flower from three to eight weeks, depending on the care it is given. It likes a temperature of 12-25°C. When it has finished flowering in the autumn and starts yellowing, stop watering it and keep it in a cool, frost free place. In the spring you can bring the plant to life again by putting it in a warm place and giving it water.

The Calla Lily loves humus rich soil which is always lightly damp. If you see drops hanging from the calyx of the Calla Lily, this is called guttation and occurs when your plant has had too much water.

Click here for the Flower Council's dowloadable POS material.

Visit the consumer site thejoyofplants.co.uk for much more plant-friendly stuff.

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Apology

Nicola Halls / Ferns, Battersea – an apology

Nicola Halls / Ferns, Battersea – an apo…

In the article "Beware of the DOG" ("the Article") published on pages 88-90 of our Summer 2013 edition, we wrote about our concerns with the practice of Deceptive Order Gathering in the florist industry.

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