The Florist

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Latest News

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5 Design Clips for Every Wedding

5 Design Clips for Every Wedding

27-08-2014

Weddings, especially at this time of year, can be a florist’s bread and butter. These clips demonstrate key designs; some essential for nuptials of any kind and others great for... Read more

Florist for Sale in Rochdale

Florist for Sale in Rochdale

26-08-2014

FLORIST - ROCHDALE 142658 WT £2,000 Main road location Long established business Interflora relay member £49,950 LEASEHOLD For further information contact Knightsbridgeon 01204 555 050 Read more

11 Influential Florists to Know

11 Influential Florists to Know

21-08-2014

If you had to list eleven designers who truly inspire you, who would come to mind? Parth Kapadia of US-based Global Petals, cut flower providers to florists, shops and event organisers,... Read more

Flowers@Oxford

Flowers@Oxford

19-08-2014

22nd – 24th August 2014Place: Lady Margaret Hall, Oxford What's on: Design, demonstrations, competitions, workshops, trade stands Oxford's Lady Margaret Hall is gearing up to be the home for a magnificent... Read more

Have you had your check-up?

Have you had your check-up?

19-08-2014

There's no telling what can come from a holiday snap... Paul Cooke, Chrysal Field Officer of over ten years, reckons he's visited nearly every florist in mainland UK and Ireland, extolling... Read more

Sucker for Succulents?

Sucker for Succulents?

12-08-2014

The houseplant of the month for August is the Echeveria. A soft succulent that comes in a variety of shades, hails from the sandy deserts of Mexico and is oh-so... Read more

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Latest Features

Product portfolio

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Stems in Stainless Steel

04-07-2014

Stems in Stainless Steel

These interesting stainless steel vases may not be everybody's cup of tea but if you’re on the hunt for something unique to offer your customers they could be the perfect...

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New Pure White Hydrangea

30-06-2014

New Pure White Hydrangea

Vollering Hydrangea, the largest cut Hydrangea nursery in the Netherlands, has introduced a new variety of white cutting Hortensia: Fabulous White.

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Cash in on the Proms!

10-06-2014

Cash in on the Proms!

Don't let this season's big profit booster pass you by... Are you prepared for the next peak period?

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Chrysal are Serious about Foam

30-05-2014

Chrysal are Serious about Foam

18 months after Chrysal entered the floral foam market with their ELITE wet bricks, they have now introduced an extended range.

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May: Calla Lily

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Calla Lily: Classic Beauty with South African Roots

The houseplant of the month for May is the Calla Lily! Whether you know it as the Arum Lily, Zantedeschia, or another name entirely, the Calla is a classic beauty with African roots and a sunny disposition.

 

calla-lily-hosueplant-floristProud leaves, colourful calyces

The Callas’s leaves and calyces stand proudly upright. Bright green, arrow shaped leaves surround young, funnel shaped bracts of pink, cream, yellow, purple, orange, white and even black. 

 

South African Roots

The Calla Lily originates from South Africa – but despite its South African roots it actually grows from a bulb. It was first written about in the 18th Century by botanist Giovanni Zantedeschi, whom the plant was named after. The word Calla, unsurprisingly, means beautiful.

The Calla Lily has been related to Greek Mythology and the Virgin Mary, and is traditionally a symbol of purity and sympathy. The American artist Georgia O'Keeffe (1887 - 1986) painted many Calla Lilies and became famous because of it.

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Caring for the Calla - Love, light and warmth

Because of its African roots the Calla Lily loves light and a fair amount of warmth. Give the plant water once or twice a week plus some plant food to get a good result. Leave any old bracts that become green, but remove them when they turn brown. When the Calla Lily has finished flowering, you can plant it in a sunny position in the garden, where it will die down and return next year.

The plant usually grows to 40-55cm tall, and can flower from three to eight weeks, depending on the care it is given. It likes a temperature of 12-25°C. When it has finished flowering in the autumn and starts yellowing, stop watering it and keep it in a cool, frost free place. In the spring you can bring the plant to life again by putting it in a warm place and giving it water.

The Calla Lily loves humus rich soil which is always lightly damp. If you see drops hanging from the calyx of the Calla Lily, this is called guttation and occurs when your plant has had too much water.

Click here for the Flower Council's dowloadable POS material.

Visit the consumer site thejoyofplants.co.uk for much more plant-friendly stuff.

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Events

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Flowers@Oxford

19-08-2014

Flowers@Oxford

22nd – 24th August 2014Place: Lady Margaret Hall, Oxford What's on: Design, demonstrations, competitions, workshops, trade stands Oxford's Lady Margaret Hall is gearing up to be the home for a magnificent...

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Fleuramour, a Passion for Flowers

18-07-2014

Fleuramour, a Passion for Flowers

26th – 29th September 2014Place: Alden Biesen, BelgiumWhat's on: Floral Design Celebration From 26 to 29 September 2014, the historical castle of Alden Biesen in Belgium will once again be immersed...

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Fair for Retail Trends, Ideas & Busi…

04-07-2014

Fair for Retail Trends, Ideas & Business

7th – 10th September 2014Place: NEC BirminghamWhat's on: Retail Trade Fair The Autumn Fair is one of the largest retail trade exhibitions in the UK.

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Design & Inspiration from Frankfurt

24-06-2014

Design & Inspiration from Frankfurt

30th Aug – 2nd Sept 2014Place: FrankfurtWhat's on: Tendence Consumer Goods Fair Tendence is a consumer-goods fair which, like flower retailing, revolves around the subjects of the home and giving. 

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