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Top florist advisory panel for Good Florist Guide

Top florist advisory panel for Good Florist Guide

In the run up to the launch of the brand new Good Florist Guide website, the project has announced they’ve put together a fabulous advisory panel of outstanding florists.

New Look Good Florist Guide relaunches this week!

New Look Good Florist Guide relaunches this week!

After three years, countless logo designs, 7,000 database entries, over 350 approved florists, one new member of staff and a brand new, geo-coded, bells-and-whistles website, the team here at The Florist are so thrilled to officially announce the relaunch of Good Florist G…

Why I'm putting GFG back out there

Why I’m putting GFG back out there

Over the coming weeks I have two wishes. 1: To now be with my Dad as much as possible before the inevitable happens and 2: Get Good Florist Guide back up and running.

Di Marvell is RHS Chelsea Florist of 2016!

Di Marvell is RHS Chelsea Florist of 2016!

Many congratulations to Di Marvell from Petals Florist in Margate, Kent, on being officially crowned RHS Chelsea Florist of the Year 2016! Scroll down for photos of her designs, and many congratulations to everyone else who made it. Each and every design is gorgeous. Watch…

Florist of the Year Photo Galleries

Florist of the Year Photo Galleries

  Entrants to the RHS Chelsea Florist of the Year competition were tasked to create a Brazilian carnival headdress. Click through the galleries below to see close-ups of each competitor’s design. The winner is set to be announced at around 1.30pm.

Business Briefing


Editor’s Blog


Sixty Second Interviews

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This Just In

Top florist advisory panel for Good Florist Guide

Top florist advisory panel for Good Florist Guide

In the run up to the launch of the brand new Good Florist Guide website, the project has announced they’ve put together a fabulous advisory panel of outstanding florists. Read more

New Look Good Florist Guide relaunches this week!

New Look Good Florist Guide relaunches this week!

After three years, countless logo designs, 7,000 database entries, over 350 approved florists, one new member of staff and a brand new, geo-coded, bells-and-whistles website, the team here at The Florist are so thrilled to officially announce the relaunch of Good Florist G… Read more

Why I'm putting GFG back out there

Why I’m putting GFG back out there

Over the coming weeks I have two wishes. 1: To now be with my Dad as much as possible before the inevitable happens and 2: Get Good Florist Guide back up and running. Read more

Di Marvell is RHS Chelsea Florist of 2016!

Di Marvell is RHS Chelsea Florist of 2016!

Many congratulations to Di Marvell from Petals Florist in Margate, Kent, on being officially crowned RHS Chelsea Florist of the Year 2016! Scroll down for photos of her designs, and many congratulations to everyone else who made it. Each and every design is gorgeous. Watch… Read more




Business Briefing

The Future Flower Lab gives tips for selling to millennials

The Future Flower Lab gives tips for selling to millennials

The Flower Lab is a futuristic new concept taking to Europe with designer Dennis Kneepkens at the helm. It’s a travelling exhibition that explores the way flowers are sold to millennials, the younger buying group, demonstrating design, business and marketing tactics for to… Read more

Thirteen PR & Marketing Tips for Florists

Thirteen PR & Marketing Tips for Florists

You spoke, we’re listening! Our surveys and social media feedback tell us you’re always on the look-out for marketing advice, so to kick-off a 2016 full of features we hope will really make your business bloom, we scoped the web for expert tips on PR-ing your small florist… Read more

#FlowerOfTheDay

#FlowerOfTheDay


Editor’s Blog

Why I'm putting GFG back out there

Why I’m putting GFG back out there

Over the coming weeks I have two wishes. 1: To now be with my Dad as much as possible before the inevitable happens and 2: Get Good Florist Guide back up and running. Read more

Why you should never, ever under-charge

Why you should never, ever under-charge

In my opinion a letter tribute CANNOT cost less than £35 per letter. In fact, I don’t really think they should be sold for less than £4045 if they are made properly and certainly not if there’s a cluster, anything other than AYR basing and a foliage trim. Read more

Sixty Second Interviews

60 Seconds with floral designer Ming Veevers-Carter

60 Seconds with floral designer Ming Veevers-Carter

Set to be one of the most exciting displays at this year’s RHS Chelsea Flower Show, New Covent Garden Market’s exhibit, titled ‘Behind Every Great Florist’, is in the capable hands of floral designer Ming Veevers-Carter of Veevers Carter. So with the world famous… Read more

60 seconds with florist Emily Deacon

60 seconds with florist Emily Deacon

Meet florist Emily Deacon from Gloucester Florists; Emily has been doing floristry for five years and is about to take her City and Guilds Level 4, she’s an ambassador for the Use Them or Lose Them campaign from Country Baskets and has given us sixty seconds to chat about … Read more