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The Florist has been the eyes, ears and voice for the UK flower industry since 1949.

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Business Briefing

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Tricks of the Trade

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Simply Spherical Cheats

Simply Spherical Cheats

One of the easiest ways to decorate tall vases is to use a foam sphere covered in leaves. Simply slot it into the mouth of the vase and décor the protruding half with flowers. It's very secure and avoids the mechanics being seen from below.

Double White Bible

Double White Bible

Make yourself a "white double" bible. Every design you make...be it a wreath, cross, pillow(all sizes), Gates of Heaven, fish, Blackpool tower, shark, domino etc etc....log down how many stems you use, noting if it was heavy or light in heads. You can adapt this to other new designs not...

Twist & Shake

Twist & Shake

We all know the struggle stiff buckets bring. If buckets get stuck together, instead of bashing and tugging, try rolling them on the ground with your foot until they separate... saves ripping fingers off!

Living Vase

Living Vase

For a funky look use upside-down amaryllis stems as small holders for gerbera and other flowers.    

Take Note

Take Note

Always get staff to write down what they put in a design on the back of the order. Not only does it avoid over-stuffing and lost margin but if there's a customer complaint you've got a precise record.

Profit Boosting Bouquet Alternatives

Profit Boosting Bouquet Alternatives

A small block of foam wrapped in cello and inserted into a fancy container or simple bag uses less stems to create a full look and not only increases profit but appeals to customers who want something other than a traditional hand tied.

Keep Peonies Closed

Keep Peonies Closed

To stop peonies opening up too soon put stockings over their heads. Alternatively save the netting that comes on bloom chrysanths and place over roses or peonies for extended shelf life in the cooler.

No More Foam Faux

No More Foam Faux

When working with soft stemmed flowers wrap a small piece of tape around the base of the stem to make insertion into foam easier. Alternatively use a straw to make holes in the foam and insert the stem into it. Both ideas will avoid stem breakage and ensure good water...

Use straws for Gerbera

Use straws for Gerbera

If you don’t like the idea of wiring Gerbera try using a clear straw to give it extra support.  If its easier ask your wholesaler to buy in pre-strawed Gerbera. 

Take care of your feet

Take care of your feet

Always provide a piece of carpet or rubber matting for your staff to stand on whilst they are working.  It will protect them from sore feet and aching legs and avoid problems or fatigue ... especailly important at busy peak days.

May: Calla Lily

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Calla Lily: Classic Beauty with South African Roots

The houseplant of the month for May is the Calla Lily! Whether you know it as the Arum Lily, Zantedeschia, or another name entirely, the Calla is a classic beauty with African roots and a sunny disposition.

 

calla-lily-hosueplant-floristProud leaves, colourful calyces

The Callas’s leaves and calyces stand proudly upright. Bright green, arrow shaped leaves surround young, funnel shaped bracts of pink, cream, yellow, purple, orange, white and even black. 

 

South African Roots

The Calla Lily originates from South Africa – but despite its South African roots it actually grows from a bulb. It was first written about in the 18th Century by botanist Giovanni Zantedeschi, whom the plant was named after. The word Calla, unsurprisingly, means beautiful.

The Calla Lily has been related to Greek Mythology and the Virgin Mary, and is traditionally a symbol of purity and sympathy. The American artist Georgia O'Keeffe (1887 - 1986) painted many Calla Lilies and became famous because of it.

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Caring for the Calla - Love, light and warmth

Because of its African roots the Calla Lily loves light and a fair amount of warmth. Give the plant water once or twice a week plus some plant food to get a good result. Leave any old bracts that become green, but remove them when they turn brown. When the Calla Lily has finished flowering, you can plant it in a sunny position in the garden, where it will die down and return next year.

The plant usually grows to 40-55cm tall, and can flower from three to eight weeks, depending on the care it is given. It likes a temperature of 12-25°C. When it has finished flowering in the autumn and starts yellowing, stop watering it and keep it in a cool, frost free place. In the spring you can bring the plant to life again by putting it in a warm place and giving it water.

The Calla Lily loves humus rich soil which is always lightly damp. If you see drops hanging from the calyx of the Calla Lily, this is called guttation and occurs when your plant has had too much water.

Click here for the Flower Council's dowloadable POS material.

Visit the consumer site thejoyofplants.co.uk for much more plant-friendly stuff.

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New FCH March Ad

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