The Florist

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Latest News

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Floral Circus wins an RHS Gold

Floral Circus wins an RHS Gold

11-07-2014

Amongst the exquisite floral designs and heavenly scented roses in the Rose and Floristry marquee at RHS Hampton Court Palace Flower Show, the independent floristry school Academy of Floral Art... Read more

Techniques of the Thrifty Bride

Techniques of the Thrifty Bride

11-07-2014

Latest research shows the rise of the frugal bride doesn’t seem to be diminishing as couples are less willing to splash the cash, opting for DIY style and ‘guest-funded weddings’... Read more

Employers: How to avoid holiday headaches

Employers: How to avoid holiday headaches

11-07-2014

With summer holiday season in full swing it’s important to make sure you give your staff a break from the blooms whilst keeping the business running smoothly. Read more

Wedding Favours from the Florist

Wedding Favours from the Florist

10-07-2014

Bridal bouquet? Check. Buttonholes? Check. Table arrangements? Check. A souvenir for each and every guest (a reminder of both the special day and your brand)?! Here's an inspired idea from... Read more

Meet the Makers

Meet the Makers

10-07-2014

Florists are dab-hands at creating magic with nature’s raw materials, but how much do you know about where those materials come from? Read more

Art on Your Sleeve

Art on Your Sleeve

10-07-2014

“Wearable art” is how designer Wendy Andrade describes her floral jewellery – because each design is a mini masterpiece. The difference is that this is art for the masses, and can... Read more

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Latest Features

Product portfolio

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Stems in Stainless Steel

04-07-2014

Stems in Stainless Steel

These interesting stainless steel vases may not be everybody's cup of tea but if you’re on the hunt for something unique to offer your customers they could be the perfect...

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New Pure White Hydrangea

30-06-2014

New Pure White Hydrangea

Vollering Hydrangea, the largest cut Hydrangea nursery in the Netherlands, has introduced a new variety of white cutting Hortensia: Fabulous White.

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Cash in on the Proms!

10-06-2014

Cash in on the Proms!

Don't let this season's big profit booster pass you by... Are you prepared for the next peak period?

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Chrysal are Serious about Foam

30-05-2014

Chrysal are Serious about Foam

18 months after Chrysal entered the floral foam market with their ELITE wet bricks, they have now introduced an extended range.

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May: Calla Lily

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Calla Lily: Classic Beauty with South African Roots

The houseplant of the month for May is the Calla Lily! Whether you know it as the Arum Lily, Zantedeschia, or another name entirely, the Calla is a classic beauty with African roots and a sunny disposition.

 

calla-lily-hosueplant-floristProud leaves, colourful calyces

The Callas’s leaves and calyces stand proudly upright. Bright green, arrow shaped leaves surround young, funnel shaped bracts of pink, cream, yellow, purple, orange, white and even black. 

 

South African Roots

The Calla Lily originates from South Africa – but despite its South African roots it actually grows from a bulb. It was first written about in the 18th Century by botanist Giovanni Zantedeschi, whom the plant was named after. The word Calla, unsurprisingly, means beautiful.

The Calla Lily has been related to Greek Mythology and the Virgin Mary, and is traditionally a symbol of purity and sympathy. The American artist Georgia O'Keeffe (1887 - 1986) painted many Calla Lilies and became famous because of it.

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Caring for the Calla - Love, light and warmth

Because of its African roots the Calla Lily loves light and a fair amount of warmth. Give the plant water once or twice a week plus some plant food to get a good result. Leave any old bracts that become green, but remove them when they turn brown. When the Calla Lily has finished flowering, you can plant it in a sunny position in the garden, where it will die down and return next year.

The plant usually grows to 40-55cm tall, and can flower from three to eight weeks, depending on the care it is given. It likes a temperature of 12-25°C. When it has finished flowering in the autumn and starts yellowing, stop watering it and keep it in a cool, frost free place. In the spring you can bring the plant to life again by putting it in a warm place and giving it water.

The Calla Lily loves humus rich soil which is always lightly damp. If you see drops hanging from the calyx of the Calla Lily, this is called guttation and occurs when your plant has had too much water.

Click here for the Flower Council's dowloadable POS material.

Visit the consumer site thejoyofplants.co.uk for much more plant-friendly stuff.

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Events

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Fair for Retail Trends, Ideas & Busi…

04-07-2014

Fair for Retail Trends, Ideas & Business

7th – 10th September 2014Place: NEC BirminghamWhat's on: Retail Trade Fair The Autumn Fair is one of the largest retail trade exhibitions in the UK.

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Design & Inspiration from Frankfurt

24-06-2014

Design & Inspiration from Frankfurt

30th Aug – 2nd Sept 2014Place: FrankfurtWhat's on: Tendence Consumer Goods Fair Tendence is a consumer-goods fair which, like flower retailing, revolves around the subjects of the home and giving. 

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Top Florist Adds Sparkle to Sheffield

20-06-2014

Top Florist Adds Sparkle to Sheffield

26th June 2014Place: Whittingtons SheffieldWhat's on: Corsage Creations Demo with Rob Wallace Rob Wallace, internationally renowned florist, stylist and trainer, will be demonstrating tips and techniques for creating beautiful brooch bouquets,...

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Annette von Eimen - a Floral Star

10-06-2014

Annette von Eimen - a Floral Star

17th September 2014Place: New Covent Garden MarketWhat's on: Demo by Anne von Einem New Covent Garden Flower Market in association with Fusion Flowers Magazine presents…

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