First impressions count

Tuesday, 09 August 2011 08:42 |

Despite the economic doldrums and the need to save money, I confess I still can’t bring myself to cancel the window cleaner. I don’t care how tough it gets, my shiny bright windows are essential. Not just because I love the sun pouring in but also because they are literally a reflection of our business.

At £60 per month it seems a lot of money, and I can understand why some shops don’t do it regularly, but it is a bit of a shortsighted saving. Because, if a customer sees, or rather can’t see through, a grimy, dusty window there’s a chance they aren’t going to think hugely well about your potential workmanship/skill/professionalism.

First impressions count – which reminds me – must get the front door painted as well!

Comments

0 #7 Ian Lloyd events 2012-03-25 22:00

I do agree that window,outside appearance is so important. In the next town to me there are 10 shops that still have there Christmas trees outside there shops . What image does that conjure up?

+1 #6 chris 2012-03-05 19:49

windows cleaned every week sometimes twice if there is a lot of spray from the road. Window ledges washed over and the path swept every day before the display goes out it only takes a minute. There is a restaurant above us lots of passing trade outside at night needless to say they stand in our doorway and smoke but looking in the window at the same time. so lights on and all tidy inside. Certainly no room for dead flowers, flies for wasps.

+2 #5 Jen Kemp 2012-01-05 16:50

Definitely agree with this article!! First impressions count for everything - and Joanna it's not good to have dead flowers in your window!!! It only takes five seconds to take them out and throw them in the bin. You won't know how many customers you have lost because of this.

-3 #4 joanna 2011-11-26 04:11

im sorry wot a load of *****, my window is not always clean i have lorrys passing everyday ! But my shop is clean and tidy ! My windows dressed every week! Except this week ive been so busy i am ashamed to say i have dead flowers in my window display ! Hasnt stopped my trade people know my work trust me so a couple of dead flowers or a dirty floor wont put them off

+3 #3 sue booth 2011-11-06 15:17

If a shops dirty on the outside, you can guarantee its dirty on the inside. get windows and paintwork cleaned and sweep outside everyday. Its all about image

+2 #2 linda driver 2011-10-17 18:49

Windows cleaned every wednesday and worth every penny .Shop painted every 2 years but dont think I can afford it this year- may just do the front door myself though!

+2 #1 vivienne brown 2011-09-14 02:45

totally agree with this & added advantage our window cleaner always has a pocket full of change to save us a trip up to the bank...... sparkling windows & dosh for the parking meters!!!

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