The Florist

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Latest News

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Flower Retailer of the Year Shortlist

Flower Retailer of the Year Shortlist

24-07-2014

The anticipated wait is finally over for many retailers across the country as the finalists of the 2014 Retail Industry Awards have now been announced, with the overall winners to... Read more

A Diamond Dusted Vanda Dress

A Diamond Dusted Vanda Dress

22-07-2014

Floral duo Second & Sieradzan had the honour and pleasure of participating in a stunning surprise prepared for the opening of this year’s Fashion Week Poland. Read more

Butters do Business with British Blooms

Butters do Business with British Blooms

22-07-2014

The UK flower growing industry may be still considering the best tactics for an assault on the market but one company is even now leading that charge. Read more

Interflora and FleuraMetz Bundle Strengths

Interflora and FleuraMetz Bundle Strengths

22-07-2014

With flower price pressures continuing to squeeze shop margins, a new alliance with FleuraMetz aims to help Interflora florist suppliers buy high quality product at consistent prices as well as... Read more

Flowers Bloom on Naked Cakes

Flowers Bloom on Naked Cakes

21-07-2014

Baking extraordinaire Lily Vanilli hosted a DIY Wedding Cake workshop for Pinterest using fresh and edible flowers as a key ingredient. The event, organised by the team from the Cake... Read more

Flower Order Collator/ Picker Vacancy

Flower Order Collator/ Picker Vacancy

18-07-2014

Large South East London wholesaler Tom Brown Wholesale Florist are looking to hire a flower order collator/picker and warehouse operative. Read more

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Latest Features

Product portfolio

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Stems in Stainless Steel

04-07-2014

Stems in Stainless Steel

These interesting stainless steel vases may not be everybody's cup of tea but if you’re on the hunt for something unique to offer your customers they could be the perfect...

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New Pure White Hydrangea

30-06-2014

New Pure White Hydrangea

Vollering Hydrangea, the largest cut Hydrangea nursery in the Netherlands, has introduced a new variety of white cutting Hortensia: Fabulous White.

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Cash in on the Proms!

10-06-2014

Cash in on the Proms!

Don't let this season's big profit booster pass you by... Are you prepared for the next peak period?

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Chrysal are Serious about Foam

30-05-2014

Chrysal are Serious about Foam

18 months after Chrysal entered the floral foam market with their ELITE wet bricks, they have now introduced an extended range.

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100 Years of RHS to Remember

chelsea-bookEverybody loves a coffee table book, and this one is something special. Not only will it look lovely amongst the coasters but it’s also a history book, a photo album, a garden guide and a lasting souvenir for an event that has been touching people’s lives and hearts for 100 years.

The first sentence, “Every May, the horticultural world descends on a 12-hectare site in Chelsea” says it all about RHS Chelsea. It’s no lie that the show is often seen as the most important diary date for anyone who’s anyone in the horticultural world. During that one week in May, at the beginning and end of the day, Sloane Square station becomes a green fingered frenzy of people trying to get to the floral event of the year.

This book gives an enduring look at why they do it, and what makes the show so special. RHS insider and author Brent Elliott gives an in depth account of the way that the show has grown and changed and the way that that nation’s gardening tastes have been reflected and shaped by Chelsea over the years. Beefy it may be but it is laid out in an easy to flick-in-and-out sort of way as pieces are arranged along a timeline, depicting the first ever Royal Hospital flowering all the way to the style and pizazz of 2013.

It also features snippets from some of our greatest nurserymen, nurserywomen, garden designers, presenters and those behind the scenes, all explaining exactly what Chelsea means to them. With beautiful illustrations, archival photography, plans and posters, plus fascinating insights into the RHS world, it’s definitely a keeper.

Events

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Fleuramour, a Passion for Flowers

18-07-2014

Fleuramour, a Passion for Flowers

26th – 29th September 2014Place: Alden Biesen, BelgiumWhat's on: Floral Design Celebration From 26 to 29 September 2014, the historical castle of Alden Biesen in Belgium will once again be immersed...

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Fair for Retail Trends, Ideas & Busi…

04-07-2014

Fair for Retail Trends, Ideas & Business

7th – 10th September 2014Place: NEC BirminghamWhat's on: Retail Trade Fair The Autumn Fair is one of the largest retail trade exhibitions in the UK.

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Design & Inspiration from Frankfurt

24-06-2014

Design & Inspiration from Frankfurt

30th Aug – 2nd Sept 2014Place: FrankfurtWhat's on: Tendence Consumer Goods Fair Tendence is a consumer-goods fair which, like flower retailing, revolves around the subjects of the home and giving. 

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Top Florist Adds Sparkle to Sheffield

20-06-2014

Top Florist Adds Sparkle to Sheffield

26th June 2014Place: Whittingtons SheffieldWhat's on: Corsage Creations Demo with Rob Wallace Rob Wallace, internationally renowned florist, stylist and trainer, will be demonstrating tips and techniques for creating beautiful brooch bouquets,...

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