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Vision '16 huge success with sex, sales and social media!

Vision ’16 huge success with sex, sales and social media!

We reckon this year’s Vision conference was a tremendous success! Over 140 delegates from the flower industry gathered in Leicester on April 17 to to discuss and celebrate our industry, with the room packed full of florist delegates from all over the sector — and the world…

Ethical Imports: Colombia’s Booming Bloom

Ethical Imports: Colombia’s Booming Bloom

Given it’s six months since we were in Colombia you’d be forgiven for thinking memories would fade and enthusiasm waned. Far from it. For whilst Caroline has been a proud Ambassador for Colombia for over 20 years, Hannah was making her first visit but it was love at first …

Your Flowers are Changing Children's Lives in Colombia

Your Flowers are Changing Children’s Lives in Colombia

Instead of avoiding imported blooms, we should be pushing Florverde® flower sales to boost best-practise, social welfare and sustainability in the countries that need it most.

Spotted: 37 New Favourite Flower Varieties

Spotted: 37 New Favourite Flower Varieties

Given carnations, roses, chrysanths and alstros are Colombia’s top exports, you’d be forgiven for thinking a trip to the Proflora trade fair in Bogotá might not fill you with awe, but actually as they’re the most commonly sold varieties it’s so refreshing to see the latest…

37 New Favourite Flower Varieties Spotted in Colombia

37 New Favourite Flower Varieties Spotted in Colombia

Given carnations, roses, chrysanths and alstros are Colombia’s top exports, you’d be forgiven for thinking a trip to the Proflora trade fair in Bogotá might not fill you with awe, but actually as they’re the most commonly sold varieties it’s so refreshing to see the latest…

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This Just In

Vision '16 huge success with sex, sales and social media!

Vision ’16 huge success with sex, sales and social media!

We reckon this year’s Vision conference was a tremendous success! Over 140 delegates from the flower industry gathered in Leicester on April 17 to to discuss and celebrate our industry, with the room packed full of florist delegates from all over the sector — and the world… Read more

Ethical Imports: Colombia’s Booming Bloom

Ethical Imports: Colombia’s Booming Bloom

Given it’s six months since we were in Colombia you’d be forgiven for thinking memories would fade and enthusiasm waned. Far from it. For whilst Caroline has been a proud Ambassador for Colombia for over 20 years, Hannah was making her first visit but it was love at first … Read more

Your Flowers are Changing Children's Lives in Colombia

Your Flowers are Changing Children’s Lives in Colombia

Instead of avoiding imported blooms, we should be pushing Florverde® flower sales to boost best-practise, social welfare and sustainability in the countries that need it most. Read more

Spotted: 37 New Favourite Flower Varieties

Spotted: 37 New Favourite Flower Varieties

Given carnations, roses, chrysanths and alstros are Colombia’s top exports, you’d be forgiven for thinking a trip to the Proflora trade fair in Bogotá might not fill you with awe, but actually as they’re the most commonly sold varieties it’s so refreshing to see the latest… Read more




Business Briefing

Thirteen PR & Marketing Tips for Florists

Thirteen PR & Marketing Tips for Florists

You spoke, we’re listening! Our surveys and social media feedback tell us you’re always on the look-out for marketing advice, so to kick-off a 2016 full of features we hope will really make your business bloom, we scoped the web for expert tips on PR-ing your small florist… Read more

Ready for Valentine's 2016? Listen to Last Year!

Ready for Valentine’s 2016? Listen to Last Year!

  It’s probably safe to say that at Valentine’s, florists have the upper hand. Waitrose et al might try to nestle in with their £40 ‘Dozen Scented Roses Gift Box’ but Feb 14th is the day when everyone and his dog is expected (or hoped!) to go the extra mile, and so oft… Read more

#FlowerOfTheDay

#FlowerOfTheDay


Editor’s Blog

Yoof of today ... totally worth saving!

Yoof of today … totally worth saving!

One of my clients, Country Baskets, has launched a brand new campaign called Use Them or Lose Them.   Read more

Ditch excuses - sort out your website!

Ditch excuses — sort out your website!

  Naughty me!  Slap my wrists!  Take away my favourite biscuits and ban me from watching repeats of the Night Manager.  ‘tis over a month since I last uploaded anything to my blog and that is shameful.  Read more

Sixty Second Interviews

60 Seconds with James Billington, Citiblooms

60 Seconds with James Billington, Citiblooms

Meet Citiblooms creative director and owner James D Billington; James has 24 years experience in flowers and design, having worked with top floral designers in Manchester before taking overall creative responsibility at Citiblooms in 2014. He’s an ambassador for the new Us… Read more

60 Seconds with Florist Katie-Jane Pridmore

60 Seconds with Florist Katie-Jane Pridmore

Seven real florists are the new faces behind Use Them or Lose Them, a just-launched PR initiative from Country Baskets which aims to get consumers spending more at their local florist. Each ambassador runs a flower business somewhere in the UK, so in this series of 60Read more