The Florist

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Latest News

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Let's get Personal

Let's get Personal

25-07-2014

It’s those special touches, the personal additions that could have only been chosen by the newlyweds themselves that add real sparkle to a wedding day. Read more

Great British Flowers Seminar – The Full Scoop

Great British Flowers Seminar – The Full Scoop

24-07-2014

The first ever Great British Flowers seminar has been hailed an enormous success. The event saw over 90 delegates from the cut flower industry meet to discuss opportunities, difficulties, strengths... Read more

Tradition and Technology making Sales Together

Tradition and Technology making Sales Together

24-07-2014

“Dial #1 to speak to sales, #2 for services, #3 for…” “BUT I JUST WANT TO SPEAK TO A PERSON!!” Sound familiar? With online retailers becoming ever more prevalent over those... Read more

Flower Retailer of the Year Shortlist

Flower Retailer of the Year Shortlist

24-07-2014

The anticipated wait is finally over for many food and drink retailers across the country as the finalists of the 2014 Retail Industry Awards have now been announced, with the... Read more

A Diamond Dusted Vanda Dress

A Diamond Dusted Vanda Dress

22-07-2014

Floral duo Second & Sieradzan had the honour and pleasure of participating in a stunning surprise prepared for the opening of this year’s Fashion Week Poland. Read more

Butters do Business with British Blooms

Butters do Business with British Blooms

22-07-2014

The UK flower growing industry may be still considering the best tactics for an assault on the market but one company is even now leading that charge. Read more

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Latest Features

Product portfolio

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Stems in Stainless Steel

04-07-2014

Stems in Stainless Steel

These interesting stainless steel vases may not be everybody's cup of tea but if you’re on the hunt for something unique to offer your customers they could be the perfect...

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New Pure White Hydrangea

30-06-2014

New Pure White Hydrangea

Vollering Hydrangea, the largest cut Hydrangea nursery in the Netherlands, has introduced a new variety of white cutting Hortensia: Fabulous White.

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Cash in on the Proms!

10-06-2014

Cash in on the Proms!

Don't let this season's big profit booster pass you by... Are you prepared for the next peak period?

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Chrysal are Serious about Foam

30-05-2014

Chrysal are Serious about Foam

18 months after Chrysal entered the floral foam market with their ELITE wet bricks, they have now introduced an extended range.

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100 Years of RHS to Remember

chelsea-bookEverybody loves a coffee table book, and this one is something special. Not only will it look lovely amongst the coasters but it’s also a history book, a photo album, a garden guide and a lasting souvenir for an event that has been touching people’s lives and hearts for 100 years.

The first sentence, “Every May, the horticultural world descends on a 12-hectare site in Chelsea” says it all about RHS Chelsea. It’s no lie that the show is often seen as the most important diary date for anyone who’s anyone in the horticultural world. During that one week in May, at the beginning and end of the day, Sloane Square station becomes a green fingered frenzy of people trying to get to the floral event of the year.

This book gives an enduring look at why they do it, and what makes the show so special. RHS insider and author Brent Elliott gives an in depth account of the way that the show has grown and changed and the way that that nation’s gardening tastes have been reflected and shaped by Chelsea over the years. Beefy it may be but it is laid out in an easy to flick-in-and-out sort of way as pieces are arranged along a timeline, depicting the first ever Royal Hospital flowering all the way to the style and pizazz of 2013.

It also features snippets from some of our greatest nurserymen, nurserywomen, garden designers, presenters and those behind the scenes, all explaining exactly what Chelsea means to them. With beautiful illustrations, archival photography, plans and posters, plus fascinating insights into the RHS world, it’s definitely a keeper.

Events

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Fleuramour, a Passion for Flowers

18-07-2014

Fleuramour, a Passion for Flowers

26th – 29th September 2014Place: Alden Biesen, BelgiumWhat's on: Floral Design Celebration From 26 to 29 September 2014, the historical castle of Alden Biesen in Belgium will once again be immersed...

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Fair for Retail Trends, Ideas & Busi…

04-07-2014

Fair for Retail Trends, Ideas & Business

7th – 10th September 2014Place: NEC BirminghamWhat's on: Retail Trade Fair The Autumn Fair is one of the largest retail trade exhibitions in the UK.

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Design & Inspiration from Frankfurt

24-06-2014

Design & Inspiration from Frankfurt

30th Aug – 2nd Sept 2014Place: FrankfurtWhat's on: Tendence Consumer Goods Fair Tendence is a consumer-goods fair which, like flower retailing, revolves around the subjects of the home and giving. 

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Top Florist Adds Sparkle to Sheffield

20-06-2014

Top Florist Adds Sparkle to Sheffield

26th June 2014Place: Whittingtons SheffieldWhat's on: Corsage Creations Demo with Rob Wallace Rob Wallace, internationally renowned florist, stylist and trainer, will be demonstrating tips and techniques for creating beautiful brooch bouquets,...

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