The Florist

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Latest News

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Time for a rethink?

Time for a rethink?

20-10-2014

One subject that remained top of the groans list throughout the summer are the relays. Given it is obviously a global issue I wonder what would happen if every florist... Read more

Please don't be boring!

Please don't be boring!

20-10-2014

What I don’t like about supermarkets is that they have all got so BORING in their offerings and oddities aside (apparently Waitrose will be having glow in the dark roses... Read more

Don't be sniffy, be savvy

Don't be sniffy, be savvy

20-10-2014

I clocked an outpouring about blue lilies being sold in Tesco.  I nearly posted a shot of their equally bizarre looking blue Phaelanopsis but held back as A) didn’t want... Read more

Why GFG is on hold

Why GFG is on hold

20-10-2014

Am I selling up?  Let’s face it every business is for sale at the right price.  And in my case to the right people as well.  Because what all the... Read more

Stop moaning - get going

Stop moaning - get going

20-10-2014

OMG … can’t believe it’s been June since I wrote anything.  Very naughty of me but, having decided to take a sabbatical while daughters went through big exams and moved... Read more

'Tis the season to ... get counting!

'Tis the season to ... get counting!

20-10-2014

This week, efig members will start counting baubles, Christmas trees and donations as part of their Working Christmas Trees Week initiative to raise money for charity. Read more

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Latest Features

Product portfolio

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Stems in Stainless Steel

04-07-2014

Stems in Stainless Steel

These interesting stainless steel vases may not be everybody's cup of tea but if you’re on the hunt for something unique to offer your customers they could be the perfect...

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New Pure White Hydrangea

30-06-2014

New Pure White Hydrangea

Vollering Hydrangea, the largest cut Hydrangea nursery in the Netherlands, has introduced a new variety of white cutting Hortensia: Fabulous White.

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Cash in on the Proms!

10-06-2014

Cash in on the Proms!

Don't let this season's big profit booster pass you by... Are you prepared for the next peak period?

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Chrysal are Serious about Foam

30-05-2014

Chrysal are Serious about Foam

18 months after Chrysal entered the floral foam market with their ELITE wet bricks, they have now introduced an extended range.

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100 Years of RHS to Remember

chelsea-bookEverybody loves a coffee table book, and this one is something special. Not only will it look lovely amongst the coasters but it’s also a history book, a photo album, a garden guide and a lasting souvenir for an event that has been touching people’s lives and hearts for 100 years.

The first sentence, “Every May, the horticultural world descends on a 12-hectare site in Chelsea” says it all about RHS Chelsea. It’s no lie that the show is often seen as the most important diary date for anyone who’s anyone in the horticultural world. During that one week in May, at the beginning and end of the day, Sloane Square station becomes a green fingered frenzy of people trying to get to the floral event of the year.

This book gives an enduring look at why they do it, and what makes the show so special. RHS insider and author Brent Elliott gives an in depth account of the way that the show has grown and changed and the way that that nation’s gardening tastes have been reflected and shaped by Chelsea over the years. Beefy it may be but it is laid out in an easy to flick-in-and-out sort of way as pieces are arranged along a timeline, depicting the first ever Royal Hospital flowering all the way to the style and pizazz of 2013.

It also features snippets from some of our greatest nurserymen, nurserywomen, garden designers, presenters and those behind the scenes, all explaining exactly what Chelsea means to them. With beautiful illustrations, archival photography, plans and posters, plus fascinating insights into the RHS world, it’s definitely a keeper.

Events

Could you be Crowned RHS Chelsea Florist…

20-10-2014

Could you be Crowned RHS Chelsea Florist of 2015?

It's one of the highest honours in our industry and is internationally recognised within and outside of the flower world – becoming RHS Chelsea Florist of the Year sure is...

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