The Florist

Latest News and Features

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Neil is Florist of the Year!

Neil is Florist of the Year!

24-11-2014

The applications have been assessed, the judges have deliberated, and New Covent Garden is delighted to announce that the Flower Market Award for Florist of the Year 2014 goes to... Read more

Winning Window in Basingstoke

Winning Window in Basingstoke

21-11-2014

When it comes to window display Gregor Cuthbertson-Pell, who owns Nicci G's in Basingstoke and Frimley, likes to give his team the freedom to choose and create. And boy have they come up trumps this year. Because the design hasn't just had oodles of likes on Facebook but has dramatically... Read more

Launch of Floral Fundamentals

Launch of Floral Fundamentals

21-11-2014

Floral Fundamentals - a platform for growers, suppliers and florists - has launched. Following intensive discussions, a group of like-minded professionals from different backgrounds agreed that the various segments of the flower chain needed help to communicate and to break down barriers. Read more

Nicola Halls / Ferns, Battersea – an apology

Nicola Halls / Ferns, Battersea – an apology

19-11-2014

In the article "Beware of the DOG" ("the Article") published on pages 88-90 of our Summer 2013 edition, we wrote about our concerns with the practice of Deceptive Order Gathering in the florist industry. Read more

Small Business Saturday 2014!

Small Business Saturday 2014!

18-11-2014

6 December 2014 Small Business Saturday exists to support, inspire and promote small businesses on the 6th December and beyond. Last year the event saw local businesses up and down the country benefit from a range of projects and promotional campaigns.  Read more

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Business Briefing

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Top Tips for Pimping Poinsettia Sales #1

14-11-2014

Top Tips for Pimping Poinsettia Sales #1

No longer just for Granny and friends, Poinsettias are a hidden gem when it comes to design-work and your secret weapon to increased profitability this Christmas.

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Make your business more efficient in 7 s…

03-11-2014

Make your business more efficient in 7 steps

The Forum of Private Business are always on the hunt for new ways to make your business more profitable. Their most recent Referendum research showed that a staggering 63% of...

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Boost your Business Online: Tips from th…

29-10-2014

Boost your Business Online: Tips from the Experts

When we were asked if we'd like the team from Yelp to write a series of articles to help florists boost their online presence we jumped at the chance. Why?...

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Taxing the Plastic with HMRC

20-10-2014

Taxing the Plastic with HMRC

Doing accounts may be the most dreadfully dull aspect of life as a florist but is of course essential if you want to ensure business runs smoothly. It may come...

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100 Years of RHS to Remember

chelsea-bookEverybody loves a coffee table book, and this one is something special. Not only will it look lovely amongst the coasters but it’s also a history book, a photo album, a garden guide and a lasting souvenir for an event that has been touching people’s lives and hearts for 100 years.

The first sentence, “Every May, the horticultural world descends on a 12-hectare site in Chelsea” says it all about RHS Chelsea. It’s no lie that the show is often seen as the most important diary date for anyone who’s anyone in the horticultural world. During that one week in May, at the beginning and end of the day, Sloane Square station becomes a green fingered frenzy of people trying to get to the floral event of the year.

This book gives an enduring look at why they do it, and what makes the show so special. RHS insider and author Brent Elliott gives an in depth account of the way that the show has grown and changed and the way that that nation’s gardening tastes have been reflected and shaped by Chelsea over the years. Beefy it may be but it is laid out in an easy to flick-in-and-out sort of way as pieces are arranged along a timeline, depicting the first ever Royal Hospital flowering all the way to the style and pizazz of 2013.

It also features snippets from some of our greatest nurserymen, nurserywomen, garden designers, presenters and those behind the scenes, all explaining exactly what Chelsea means to them. With beautiful illustrations, archival photography, plans and posters, plus fascinating insights into the RHS world, it’s definitely a keeper.

Product Portfolio

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Designing Flowers: The Breeder

14-11-2014

Designing Flowers: The Breeder

How much do you know about the science behind your blooms? Biancheri Creations exhibited at the FloraHolland trade fair, and unlike many of the other stands they don't grow thousands...

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Flowerbook App for Florists

13-11-2014

Flowerbook App for Florists

It's been downloaded over 2,000 times, with some florists calling it brilliant and claiming it will be indispensable for doing business. The creators of the new Flowerbook app hope to...

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Stems in Stainless Steel

04-07-2014

Stems in Stainless Steel

These interesting stainless steel vases may not be everybody's cup of tea but if you’re on the hunt for something unique to offer your customers they could be the perfect...

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New Pure White Hydrangea

30-06-2014

New Pure White Hydrangea

Vollering Hydrangea, the largest cut Hydrangea nursery in the Netherlands, has introduced a new variety of white cutting Hortensia: Fabulous White.

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