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RHS Chelsea 2016: Live

RHS Chelsea 2016: Live

   We’re reporting from the Chelsea show-ground throughout the week to share florist-focussed updates from Britain’s world-famous flower show. Keep your eyes peeled for photos of the Young Florist of the Year competition entries on Tuesday, the Florist of the Ye…

FloraHolland turns over €4.6 billion on flowers & plants in 2015

FloraHolland turns over €4.6 billion on flowers & plants in 2015

  Dutch flower auction Royal FloraHolland has announced a turnover of over €4.6 billion on flower and plant sales in 2015. This is an increase of 1.4 percent since 2014, with an 2015’s after-tax results coming in at €12, compared to €9.6 million the previous year.

Golden success for Country Basket evenings

Golden success for Country Basket evenings

  For Paul Smith, Manager of Country Baskets Birmingham, two pictures summed up the reaction to the exclusive Gold Evenings held throughout the UK on Tuesday 17th May; one of a full car park, the other of an empty trolley bay.

Karen Barnes leads Interflora’s ‘Open Church’ Chelsea exhibit

Karen Barnes leads Interflora’s ‘Open Church’ Chelsea exhibit

Interflora’s RHS Chelsea exhibit this year aims to showcase the skills and creativity of their florist network with a design titled ‘Open Church’. The floral installation will again be showcased in the famous flower show’s Great Pavilion, and will stand at over five metres…

June's hottest newcomer to the houseplant scene

June’s hottest newcomer to the houseplant scene

The Zamioculcas is fairly fresh to the UK houseplant scene and is such a stylish alternative to the same old stock you’ve had in the shop corner for months. It’s June’s Houseplant of the Month, and one to watch as it’s a relatively new cultivar to come to Europe and w…

Business Briefing


Editor’s Blog


Sixty Second Interviews

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This Just In

RHS Chelsea 2016: Live

RHS Chelsea 2016: Live

   We’re reporting from the Chelsea show-ground throughout the week to share florist-focussed updates from Britain’s world-famous flower show. Keep your eyes peeled for photos of the Young Florist of the Year competition entries on Tuesday, the Florist of the Ye… Read more

FloraHolland turns over €4.6 billion on flowers & plants in 2015

FloraHolland turns over €4.6 billion on flowers & plants in 2015

  Dutch flower auction Royal FloraHolland has announced a turnover of over €4.6 billion on flower and plant sales in 2015. This is an increase of 1.4 percent since 2014, with an 2015’s after-tax results coming in at €12, compared to €9.6 million the previous year. Read more

Golden success for Country Basket evenings

Golden success for Country Basket evenings

  For Paul Smith, Manager of Country Baskets Birmingham, two pictures summed up the reaction to the exclusive Gold Evenings held throughout the UK on Tuesday 17th May; one of a full car park, the other of an empty trolley bay. Read more

Karen Barnes leads Interflora’s ‘Open Church’ Chelsea exhibit

Karen Barnes leads Interflora’s ‘Open Church’ Chelsea exhibit

Interflora’s RHS Chelsea exhibit this year aims to showcase the skills and creativity of their florist network with a design titled ‘Open Church’. The floral installation will again be showcased in the famous flower show’s Great Pavilion, and will stand at over five metres… Read more




Business Briefing

The Future Flower Lab gives tips for selling to millennials

The Future Flower Lab gives tips for selling to millennials

The Flower Lab is a futuristic new concept taking to Europe with designer Dennis Kneepkens at the helm. It’s a travelling exhibition that explores the way flowers are sold to millennials, the younger buying group, demonstrating design, business and marketing tactics for to… Read more

Thirteen PR & Marketing Tips for Florists

Thirteen PR & Marketing Tips for Florists

You spoke, we’re listening! Our surveys and social media feedback tell us you’re always on the look-out for marketing advice, so to kick-off a 2016 full of features we hope will really make your business bloom, we scoped the web for expert tips on PR-ing your small florist… Read more

#FlowerOfTheDay

#FlowerOfTheDay


Editor’s Blog

Why you should never, ever under-charge

Why you should never, ever under-charge

In my opinion a letter tribute CANNOT cost less than £35 per letter. In fact, I don’t really think they should be sold for less than £4045 if they are made properly and certainly not if there’s a cluster, anything other than AYR basing and a foliage trim. Read more

Yoof of today ... totally worth saving!

Yoof of today … totally worth saving!

One of my clients, Country Baskets, has launched a brand new campaign called Use Them or Lose Them.   Read more

Sixty Second Interviews

60 Seconds with floral designer Ming Veevers-Carter

60 Seconds with floral designer Ming Veevers-Carter

Set to be one of the most exciting displays at this year’s RHS Chelsea Flower Show, New Covent Garden Market’s exhibit, titled ‘Behind Every Great Florist’, is in the capable hands of floral designer Ming Veevers-Carter of Veevers Carter. So with the world famous… Read more

60 seconds with florist Emily Deacon

60 seconds with florist Emily Deacon

Meet florist Emily Deacon from Gloucester Florists; Emily has been doing floristry for five years and is about to take her City and Guilds Level 4, she’s an ambassador for the Use Them or Lose Them campaign from Country Baskets and has given us sixty seconds to chat about … Read more