The Florist

Latest news and features title

latest-news-and-features-title

FREE BROLLY FOR A PHOTO OF YOUR SIGN

FREE BROLLY FOR A PHOTO OF YOUR SIGN

17-12-2014

  Fancy a free umbrella for very little effort? Just advertise poinsettias on your shop sign (or come up with another fun promo idea) and we'll pop one in the post for you. Read more

Anna Jenkins of Silky Bouquets Shortlisted for everywoman Awards

Anna Jenkins of Silky Bouquets Shortlisted for everywoman Awards

10-12-2014

The NatWest everywoman Awards celebrate the business achievements of the UK's female entrepreneurs, and Anna Jenkins of Silky Bouquets aged 25 from Liverpool, has been chosen as a finalist in the Artemis category for a woman running a business aged 25, sponsored by Salesforce.com. Anna... Read more

Consumers are Craving Orchids this Christmas

Consumers are Craving Orchids this Christmas

04-12-2014

Make sure you're prepared to sell Phalaenopsis Orchids by the bucket-load this festive season, the Houseplant of the Month for December. Prove to your customers that they're the perfect alternative to the red Christmas hand-tied (saving you time and giving those red blooms a break!)... Read more

Artwork Celebrates High Street Heroes

Artwork Celebrates High Street Heroes

03-12-2014

Small shops and the Great British Shopkeeper have been at the forefront of British culture for hundreds of years now." So says Sir Peter Blake, legendary British pop artist who has created special edition artwork, available for free to drum up support for Small Business... Read more

Yin Yang Chrysanth Supply on Hold

Yin Yang Chrysanth Supply on Hold

03-12-2014

Poor winter cultivation results have caused a temporary suspension of Yin Yang supply until spring. Santini Yin Yang by Deliflor has been a real hit since its launch at the auction. In just a short period of time, it's become a fully-fledged member of the Chrysanthemum... Read more

                       facebook-pale     twitter-pale     youtube-pale     This email address is being protected from spambots. You need JavaScript enabled to view it.

     newsletter-thin-dark

     flowercouncil UK-dec 300x250

     advertise-here

Tricks of the Trade

No More Foam Faux

No More Foam Faux

When working with soft stemmed flowers wrap a small piece of tape around the base of the stem to make insertion into foam easier. Alternatively use a straw to make holes in the foam and insert the stem into it. Both ideas will avoid stem breakage and ensure good water...

Read more
Simply Spherical Cheats

Simply Spherical Cheats

One of the easiest ways to decorate tall vases is to use a foam sphere covered in leaves. Simply slot it into the mouth of the vase and décor the protruding half with flowers. It's very secure and avoids the mechanics being seen from below.

Read more
The Rose Guard

The Rose Guard

Often picked off and discarded to the waste heap, guard petals are seen as ugly and bad for sales.

Read more
Twist & Shake

Twist & Shake

We all know the struggle stiff buckets bring. If buckets get stuck together, instead of bashing and tugging, try rolling them on the ground with your foot until they separate... saves ripping fingers off!

Read more

Auction presale at Aalsmeer

Auction-buyingWould you like to buy your flowers before anyone else? Well, if you are geared up for it the Auction Presale Service makes this possible.

With this new form of direct, electronic marketing, you will be able to purchase some of the Aalsmeer clock supply for the following auction day from the grower for a predetermined price.

Currently only available in Aalsmeer for the following product groups: Alstroemeria, Amaryllis, Anthurium, Chrysanthemum, Cymbidium, Decorative foliages, Gerbera, Hyacinth, Iris, Muscarii, Narcissi, Tulip, Freesia and Rose a maximum of 34% of a supplied lot will be available for Auction Presale which makes it possible to purchase some of the clock supply outside of the normal auction times. You will also be able to link the grower's supply to your web shop in advance and you can make purchases starting at volumes of one packaging unit with delivery done through the clock distribution the following day.

The transaction cost for the Auction Presale Service is equal to buying on the clock. A link to your web shop will cost € 25 per month. To find out more click here http://www.floraholland.com/en/buying/auction-clock/doing-business-digitally/auction-presale/

Apology

Nicola Halls / Ferns, Battersea – an apology

Nicola Halls / Ferns, Battersea – an apo…

In the article "Beware of the DOG" ("the Article") published on pages 88-90 of our Summer 2013 edition, we wrote about our concerns with the practice of Deceptive Order Gathering in the florist industry.

Read more
Copyright © 2012 Purple Spotted Media