The Florist

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Latest News

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Time for a rethink?

Time for a rethink?

20-10-2014

One subject that remained top of the groans list throughout the summer are the relays. Given it is obviously a global issue I wonder what would happen if every florist... Read more

Please don't be boring!

Please don't be boring!

20-10-2014

What I don’t like about supermarkets is that they have all got so BORING in their offerings and oddities aside (apparently Waitrose will be having glow in the dark roses... Read more

Don't be sniffy, be savvy

Don't be sniffy, be savvy

20-10-2014

I clocked an outpouring about blue lilies being sold in Tesco.  I nearly posted a shot of their equally bizarre looking blue Phaelanopsis but held back as A) didn’t want... Read more

Why GFG is on hold

Why GFG is on hold

20-10-2014

Am I selling up?  Let’s face it every business is for sale at the right price.  And in my case to the right people as well.  Because what all the... Read more

Stop moaning - get going

Stop moaning - get going

20-10-2014

OMG … can’t believe it’s been June since I wrote anything.  Very naughty of me but, having decided to take a sabbatical while daughters went through big exams and moved... Read more

'Tis the season to ... get counting!

'Tis the season to ... get counting!

20-10-2014

This week, efig members will start counting baubles, Christmas trees and donations as part of their Working Christmas Trees Week initiative to raise money for charity. Read more

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Latest Features

Product portfolio

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Stems in Stainless Steel

04-07-2014

Stems in Stainless Steel

These interesting stainless steel vases may not be everybody's cup of tea but if you’re on the hunt for something unique to offer your customers they could be the perfect...

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New Pure White Hydrangea

30-06-2014

New Pure White Hydrangea

Vollering Hydrangea, the largest cut Hydrangea nursery in the Netherlands, has introduced a new variety of white cutting Hortensia: Fabulous White.

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Cash in on the Proms!

10-06-2014

Cash in on the Proms!

Don't let this season's big profit booster pass you by... Are you prepared for the next peak period?

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Chrysal are Serious about Foam

30-05-2014

Chrysal are Serious about Foam

18 months after Chrysal entered the floral foam market with their ELITE wet bricks, they have now introduced an extended range.

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Auction presale at Aalsmeer

Auction-buyingWould you like to buy your flowers before anyone else? Well, if you are geared up for it the Auction Presale Service makes this possible.

With this new form of direct, electronic marketing, you will be able to purchase some of the Aalsmeer clock supply for the following auction day from the grower for a predetermined price.

Currently only available in Aalsmeer for the following product groups: Alstroemeria, Amaryllis, Anthurium, Chrysanthemum, Cymbidium, Decorative foliages, Gerbera, Hyacinth, Iris, Muscarii, Narcissi, Tulip, Freesia and Rose a maximum of 34% of a supplied lot will be available for Auction Presale which makes it possible to purchase some of the clock supply outside of the normal auction times. You will also be able to link the grower's supply to your web shop in advance and you can make purchases starting at volumes of one packaging unit with delivery done through the clock distribution the following day.

The transaction cost for the Auction Presale Service is equal to buying on the clock. A link to your web shop will cost € 25 per month. To find out more click here http://www.floraholland.com/en/buying/auction-clock/doing-business-digitally/auction-presale/

Events

Could you be Crowned RHS Chelsea Florist…

20-10-2014

Could you be Crowned RHS Chelsea Florist of 2015?

It's one of the highest honours in our industry and is internationally recognised within and outside of the flower world – becoming RHS Chelsea Florist of the Year sure is...

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