The Florist

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Latest News

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Let's get Personal

Let's get Personal

25-07-2014

It’s those special touches, the personal additions that could have only been chosen by the newlyweds themselves that add real sparkle to a wedding day. Read more

Great British Flowers Seminar – The Full Scoop

Great British Flowers Seminar – The Full Scoop

24-07-2014

The first ever Great British Flowers seminar has been hailed an enormous success. The event saw over 90 delegates from the cut flower industry meet to discuss opportunities, difficulties, strengths... Read more

Tradition and Technology making Sales Together

Tradition and Technology making Sales Together

24-07-2014

“Dial #1 to speak to sales, #2 for services, #3 for…” “BUT I JUST WANT TO SPEAK TO A PERSON!!” Sound familiar? With online retailers becoming ever more prevalent over those... Read more

Flower Retailer of the Year Shortlist

Flower Retailer of the Year Shortlist

24-07-2014

The anticipated wait is finally over for many food and drink retailers across the country as the finalists of the 2014 Retail Industry Awards have now been announced, with the... Read more

A Diamond Dusted Vanda Dress

A Diamond Dusted Vanda Dress

22-07-2014

Floral duo Second & Sieradzan had the honour and pleasure of participating in a stunning surprise prepared for the opening of this year’s Fashion Week Poland. Read more

Butters do Business with British Blooms

Butters do Business with British Blooms

22-07-2014

The UK flower growing industry may be still considering the best tactics for an assault on the market but one company is even now leading that charge. Read more

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Latest Features

Product portfolio

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Stems in Stainless Steel

04-07-2014

Stems in Stainless Steel

These interesting stainless steel vases may not be everybody's cup of tea but if you’re on the hunt for something unique to offer your customers they could be the perfect...

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New Pure White Hydrangea

30-06-2014

New Pure White Hydrangea

Vollering Hydrangea, the largest cut Hydrangea nursery in the Netherlands, has introduced a new variety of white cutting Hortensia: Fabulous White.

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Cash in on the Proms!

10-06-2014

Cash in on the Proms!

Don't let this season's big profit booster pass you by... Are you prepared for the next peak period?

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Chrysal are Serious about Foam

30-05-2014

Chrysal are Serious about Foam

18 months after Chrysal entered the floral foam market with their ELITE wet bricks, they have now introduced an extended range.

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Auction presale at Aalsmeer

Auction-buyingWould you like to buy your flowers before anyone else? Well, if you are geared up for it the Auction Presale Service makes this possible.

With this new form of direct, electronic marketing, you will be able to purchase some of the Aalsmeer clock supply for the following auction day from the grower for a predetermined price.

Currently only available in Aalsmeer for the following product groups: Alstroemeria, Amaryllis, Anthurium, Chrysanthemum, Cymbidium, Decorative foliages, Gerbera, Hyacinth, Iris, Muscarii, Narcissi, Tulip, Freesia and Rose a maximum of 34% of a supplied lot will be available for Auction Presale which makes it possible to purchase some of the clock supply outside of the normal auction times. You will also be able to link the grower's supply to your web shop in advance and you can make purchases starting at volumes of one packaging unit with delivery done through the clock distribution the following day.

The transaction cost for the Auction Presale Service is equal to buying on the clock. A link to your web shop will cost € 25 per month. To find out more click here http://www.floraholland.com/en/buying/auction-clock/doing-business-digitally/auction-presale/

Events

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Fleuramour, a Passion for Flowers

18-07-2014

Fleuramour, a Passion for Flowers

26th – 29th September 2014Place: Alden Biesen, BelgiumWhat's on: Floral Design Celebration From 26 to 29 September 2014, the historical castle of Alden Biesen in Belgium will once again be immersed...

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Fair for Retail Trends, Ideas & Busi…

04-07-2014

Fair for Retail Trends, Ideas & Business

7th – 10th September 2014Place: NEC BirminghamWhat's on: Retail Trade Fair The Autumn Fair is one of the largest retail trade exhibitions in the UK.

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Design & Inspiration from Frankfurt

24-06-2014

Design & Inspiration from Frankfurt

30th Aug – 2nd Sept 2014Place: FrankfurtWhat's on: Tendence Consumer Goods Fair Tendence is a consumer-goods fair which, like flower retailing, revolves around the subjects of the home and giving. 

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Top Florist Adds Sparkle to Sheffield

20-06-2014

Top Florist Adds Sparkle to Sheffield

26th June 2014Place: Whittingtons SheffieldWhat's on: Corsage Creations Demo with Rob Wallace Rob Wallace, internationally renowned florist, stylist and trainer, will be demonstrating tips and techniques for creating beautiful brooch bouquets,...

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