Never known to hold back - be it good or bad - read on for industry views from Caroline Marshall - Foster, Managing Editor of The Florist, the only independent trade magazine for the £1.8 billion UK retail flower industry.
The vid is still being edited but we're still raving about Explorer from Colombia which we know a lot of people have been looking for since our Ed first mentioned it last week. However in answer to those who wanted to know what the difference was here goes!
It’s bold, it’s bright, it’s dramatic and it’s strong. In fact the new logo for Flowers by Colombia is just like the flowers it represents; bigger, brighter and stronger and exactly what the new campaign for flowers from Colombia is all about.
As part of their involvement in the Leeds Castle Festival of Flowers OASIS® Floral Products used the event to host the first of their new-look trade evenings aimed at showcasing their Christmas collection and the new direct to shop website.
For so many florists answering the phone is the first interaction you’ll have with a large chunk of customers; it’s an unusual industry where telephone sales are still extremely common as customers need to talk through bespoke orders and explain delivery details. So why th... Read more
Meet Amanda Randell, the creative floral force behind Amanda Randell Floral Design. Amanda is a British Master Florist, RHS Chelsea Gold medalist, tutor at the renowned Academy of Floral Art and now a member of the Good Florist Guide.
Chanel de Kock is the lady behind the Flower Council of Holland PR activity in the UK. An inveterate traveller – often to be found either diving or on the back of a camel, Chanel used to work In the fashion industry before making the move to floriculture where she brings h... Read more
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