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Welcome to Fleuramour: designs, interviews & more from 2016’s floristry catwalk

Welcome to Fleuramour: designs, interviews & more from 2016’s floristry catwalk

You might’ve been watching catwalk designs coming out of London Fashion Week but today we’re in Belgium, checking out catwalk flowers instead. Tucked among leafy hills near the town of Bilzen by the Dutch border, Fleuramour is a huge festival of floral design, dazzling vis…

Large new Red Naomi rose grower launched in Spain

Large new Red Naomi rose grower launched in Spain

Today saw the official launch of Aleia Roses, a new rose brand and Red Naomi grower with a purpose-built new greenhouse and 14 hectares of land in Spain. With an investment of over €50 million, the company says it is generating 180 jobs and envisages a production of 40 mil…

Weave back to nature: creative ideas with willow

Weave back to nature: creative ideas with willow

According to The Telegraph, woven textures slot in among 2016’s key home trends as furniture makers are reviving the craft of rattan weaving. Country Baskets are in on the look with a new range of woven willow for florists, neatly shaped into a collection of designs to all…

Heathrow Airport unveils huge fragrant map of the world made of fresh flowers

Heathrow Airport unveils huge fragrant map of the world made of fresh flowers

Passengers travelling through Heathrow, the UK’s hub airport, this week will be treated to a spectacular scented new installation as the airport unveiled a giant floral map of the world on Monday. Created by florist Larry Walshe using around 2,000 fresh flower stems and s…

Christmas sparkle with Fleurametz

Christmas sparkle with Fleurametz

  Fleurametz truly decked the hall on Sunday with all things Christmas at their second all day event: Sparkle & Shine. 110 florists flocked to the Beaumont Estate in Windsor for a day of seminars, demonstrations, and flowers. Festive themed sundries stretched acros…


Business Briefing


Editor’s Blog

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This Just In

Welcome to Fleuramour: designs, interviews & more from 2016’s floristry catwalk

Welcome to Fleuramour: designs, interviews & more from 2016’s floristry catwalk

You might’ve been watching catwalk designs coming out of London Fashion Week but today we’re in Belgium, checking out catwalk flowers instead. Tucked among leafy hills near the town of Bilzen by the Dutch border, Fleuramour is a huge festival of floral design, dazzling vis… Read more

Large new Red Naomi rose grower launched in Spain

Large new Red Naomi rose grower launched in Spain

Today saw the official launch of Aleia Roses, a new rose brand and Red Naomi grower with a purpose-built new greenhouse and 14 hectares of land in Spain. With an investment of over €50 million, the company says it is generating 180 jobs and envisages a production of 40 mil… Read more

Weave back to nature: creative ideas with willow

Weave back to nature: creative ideas with willow

According to The Telegraph, woven textures slot in among 2016’s key home trends as furniture makers are reviving the craft of rattan weaving. Country Baskets are in on the look with a new range of woven willow for florists, neatly shaped into a collection of designs to all… Read more

Heathrow Airport unveils huge fragrant map of the world made of fresh flowers

Heathrow Airport unveils huge fragrant map of the world made of fresh flowers

Passengers travelling through Heathrow, the UK’s hub airport, this week will be treated to a spectacular scented new installation as the airport unveiled a giant floral map of the world on Monday. Created by florist Larry Walshe using around 2,000 fresh flower stems and s… Read more

Christmas sparkle with Fleurametz

Christmas sparkle with Fleurametz

  Fleurametz truly decked the hall on Sunday with all things Christmas at their second all day event: Sparkle & Shine. 110 florists flocked to the Beaumont Estate in Windsor for a day of seminars, demonstrations, and flowers. Festive themed sundries stretched acros… Read more

Red Naomi grower shuts down

Red Naomi grower shuts down

  Eight hectare nursery Rosa Natura in Honselersdijk, Holland has closed after it was bought by a Westland pepper grower, as reported by Dutch florist magazine, Vakblad voor de Bloemisterij. Read more

Special touches for added value on every order

Special touches for added value on every order

Pinterest is brimming with unique and quirky ways to add personality to bridal bouquets, event flowers, corsages, buttonholes and everyday blooms. Not just reserved for Etsy sellers, crafty and unusual accessories needn’t be extra effort or costly. In fact, Corsage Creatio… Read more

UK star Neil Whittaker launches design gallery in Shanghai

UK star Neil Whittaker launches design gallery in Shanghai

He’s taking the globe by storm following a stomping second place at Interflora’s World Cup, runs a blooming Manchester business, and now Neil Whittaker (not just a talented designer but lovely man as well) is set to become Principal of his first floristry training gallery … Read more




Business Briefing

Top three ways to expand your florist business online

Top three ways to expand your florist business online

Rob Straathof, CEO of Liberis, got in touch to offer up his advice on how you can expand your florist business from your computer. Liberis say they provide simple, straightforward funding to small businesses across the UK. Backed by the British Business Bank… Read more

How to buy like a chain store: cut flower costs like bulk buyers do

How to buy like a chain store: cut flower costs like bulk buyers do

  If you ever spend over £500 on stock, you could be taking advantage of a clever trick to save hundreds on delivery costs, a trick 22 florists have already discovered works wonders on the bank account. Read more


Editor’s Blog

Why I am a little sad

Why I am a little sad

Did I think the Channel 4 programme The Billion Pound Flower Market was perfect? Read more

Top five Good Florist Guide fails

Top five Good Florist Guide fails

My favourite job is writing ‘You’re in’ letters to Good Florist Guide applicants. My worse job? Sending ‘Sorry but you’ve failed’ or ‘Sorry, you’re not up to scratch, improve or you can’t join’ ones. Not because it takes me ages; I personally write each one and include the… Read more

Sixty Second Interviews

60 Seconds with Jake Nicholson-Lailey

60 Seconds with Jake Nicholson-Lailey

Meet Jake Nicholson-Lailey, director and floral designer at Abundiflora in Glastonbury. Jake’s an ambassador for the Use Them or Lose Them campaign from Country Baskets, he’s spared us sixty seconds to chat about remodelling his shop, starting out in the industry and more.… Read more

60 seconds with Sophie Lee, geo-fleur

60 seconds with Sophie Lee, geo-fleur

Sophie Lee is the founder of geo-fleur. Her unique business specialises in bespoke botanical beauty and totally on-trend geometric homeware that will keep any urban home gorgeously green. She’s recently launched a plant subscription service, in which subscribers receive a … Read more

Sixty Second Interviews