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UK Florist of the Year 2016 Winner Announced

UK Florist of the Year 2016 Winner Announced

Big congratulations to Charlotte Baker, who after an intense day of competing yesterday was crowned winner of UK Florist of the Year 2016 at RHS Tatton Park Flower Show.

How to buy like a chain store: cut flower costs like bulk buyers do

How to buy like a chain store: cut flower costs like bulk buyers do

  If you ever spend over £500 on stock, you could be taking advantage of a clever trick to save hundreds on delivery costs, a trick 22 florists have already discovered works wonders on the bank account.

Results! Ground-breaking new solution means no more cutting stems

Results! Ground-breaking new solution means no more cutting stems

  21.7.2016 — This article has been updated with test results. Cue gasps, shock, disbelief! The science team at OASIS® Floral Products have been quietly keeping busy and are finally ready to share their latest developments from the lab; a new Floralife® solu…

Big changes and success at New Covent Garden Flower Market

Big changes and success at New Covent Garden Flower Market

Work is underway redeveloping New Covent Garden Market, London’s original fruit, vegetable and flower wholesale market, and in February 2017 the Flower Market will be moving to its new home on the New Covent Garden Market main entrance site along Nine Elms Lane.

Spiky play time: customer DIY ideas for summer

Spiky play time: customer DIY ideas for summer

August’s houseplant of the month is one not easily pigeonholed. Both stylish and rugged, the cactus goes perfectly with this year’s geometric patterned pot trend. Maybe ‘Lego’ and ‘florist’ aren’t two words that usually go together, but the Flower Council has come up …


Business Briefing


Editor’s Blog

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This Just In

UK Florist of the Year 2016 Winner Announced

UK Florist of the Year 2016 Winner Announced

Big congratulations to Charlotte Baker, who after an intense day of competing yesterday was crowned winner of UK Florist of the Year 2016 at RHS Tatton Park Flower Show. Read more

How to buy like a chain store: cut flower costs like bulk buyers do

How to buy like a chain store: cut flower costs like bulk buyers do

  If you ever spend over £500 on stock, you could be taking advantage of a clever trick to save hundreds on delivery costs, a trick 22 florists have already discovered works wonders on the bank account. Read more

Results! Ground-breaking new solution means no more cutting stems

Results! Ground-breaking new solution means no more cutting stems

  21.7.2016 — This article has been updated with test results. Cue gasps, shock, disbelief! The science team at OASIS® Floral Products have been quietly keeping busy and are finally ready to share their latest developments from the lab; a new Floralife® solu… Read more

Big changes and success at New Covent Garden Flower Market

Big changes and success at New Covent Garden Flower Market

Work is underway redeveloping New Covent Garden Market, London’s original fruit, vegetable and flower wholesale market, and in February 2017 the Flower Market will be moving to its new home on the New Covent Garden Market main entrance site along Nine Elms Lane. Read more




Business Briefing

How to buy like a chain store: cut flower costs like bulk buyers do

How to buy like a chain store: cut flower costs like bulk buyers do

  If you ever spend over £500 on stock, you could be taking advantage of a clever trick to save hundreds on delivery costs, a trick 22 florists have already discovered works wonders on the bank account. Read more

Florist photography: why it's so important & top tips

Florist photography: why it’s so important & top tips

Read our selection of photography tips provided by a florist-come-photographer, guaranteed to boost your website rankings and slick up your social media. Ed’s note: we first published this article over a year ago but due to popular demand we’re re-posting and wil… Read more


Editor’s Blog

Why I'm putting GFG back out there

Why I’m putting GFG back out there

I knew that by the time the RHS Chelsea Flower Show came to an end I wanted to have Good Florist Guide back up and running. After all, what better time than the week when the world is looking at top class floristry. Read more

Why you should never, ever under-charge

Why you should never, ever under-charge

In my opinion a letter tribute CANNOT cost less than £35 per letter. In fact, I don’t really think they should be sold for less than £4045 if they are made properly and certainly not if there’s a cluster, anything other than AYR basing and a foliage trim. Read more

Sixty Second Interviews

60 seconds with Sophie Lee, geo-fleur

60 seconds with Sophie Lee, geo-fleur

Sophie Lee is the founder of geo-fleur. Her unique business specialises in bespoke botanical beauty and totally on-trend geometric homeware that will keep any urban home gorgeously green. She’s recently launched a plant subscription service, in which subscribers receive a … Read more

60 Seconds with Rob Van Helden, Rob van Helden Floral Design

60 Seconds with Rob Van Helden, Rob van Helden Floral Design

A Dutchman in London, Rob Van Helden has gone from running a flower stall on Fulham Road to heading one of the world’s largest events florists, Rob Van Helden Floral Design, some thirty years later. He’s been chosen by New Covent Garden Flower Market as day five’s featured… Read more

Sixty Second Interviews