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Now that we're well into the 21st Century, it's no good having technology that belongs in the 20th! It just won't work as effectively as you need it to.

And let's face it, the art of flower arranging may still be hands-on, but the art of running a business very much relies on having the right technology in place. From the Internet to the relatively complex order systems employed by one or two of the relay companies, technology has a role to play in floristry (how many of you order your flowers and sundries online?) and should not be underestimated.

A web presence is vital if you are to compete, but could the likes of 3G be the next big thing? What about the humble old telephone - what part does it have to play? Then there's Broadband. What's that got to do with florists? Plenty we reckon!

Over the coming months in this section you can find out:

  • The secrets you need to know when buying computer equipment
  • How the latest technologies will affect you
  • Why e-mail can be a powerful marketing tool
  • How to develop a wonderful website
  • How to protect yourself from IT meltdown
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