Your shop is the most powerful marketing tool at your disposal so making sure it's up to scratch is hugely important.

There's so much to think about in making sure everything is in tip-top condition. From the basis of the colour scheme chosen to decorate the interior, to display units, counters, product displays, signage, your window, outside displays...the list goes on.

Then there's the other things to consider such as insurance and disaster recovery plans - all of which need to be in place in the event of a catastrophe. Add into the mix the latest trends and ideas from here and abroad and it becomes clear that getting your shop right takes plenty of preparation and planning.

To help you maximise your shops potential our informative fact sheets allow you to nose around fellow florist shops and gather globe-trotting ideas from around the world via a few fact-filled looks at the theory behind it all.

Over the coming months in this section you can find out:

• How to use your shop to maximise sales
• The theory behind shop fitting
• How to make the most of the space you have
• How to source the best insurance
• Things to look for when buying signage

Free fact sheet

My Shop
Visit a fellow florist's shop and see just how someone else runs their business. Download