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Business Briefing

From tech talk to marketing tips and accountancy advice, here you'll find all you need to know to keep your floral business blooming.


Try these simple tricks when answering the phone to increase florist profits

For so many florists answering the phone is the first interaction you’ll have with a large chunk of customers; it’s an unusual industry where telephone sales are still extremely common as customers need to talk through bespoke orders and explain delivery details. So why then, do so few florists think about the tone, attitude and atmosphere created for every phone call?

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Creative and innovative floristry: the answer to online competition

As Internet sales continue to rise across Europe, Royal FloraHolland, the biggest Auction house in the Netherlands, offers some timely advice for florists.

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10 top tips to seamless event floristry from Academy of Floral Art


We know just how much anxiety there is around the topic of large-scale event floristry: how much should I charge, how can I limit my exposure to risk, where should I focus the budget, what insurance cover do I need, how should I start designing and planning for such a vast space? The list goes on...

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Mother's Day: your marketing masterplan

Masses of red roses now feels like a distant memory, you’ve had a few days of relative peace (well other than the mountain of funeral work that seems to have happened) and hopefully the finger cuts have healed. You're now totally ready for the final haul before Mother’s Day  - the last big cash day before Christmas arrives, and we’re here to help you milk it for all it’s worth. 

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3 florist tech tips for helping customer relationships bloom

As technology continues to evolve at what feels like light-speed we're always on the lookout for hints and tips from experts to help local, independent florists navigate the minefield. Here Hetal Patel, Marketing Director at First Data, tells us three ways that she reckons will keep business running smoothly despite digital disruptions.

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