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Performance flowers: the big floral trend for 2017

Performance flowers: the big floral trend for 2017

  “These flowers bloom right in front of your eyes!” So says rose grower Jose Azout, or Joey as he’s known among his many international flower friends. With infectious enthusiasm, Joey runs Alexandra Farms, named after his daughter. On his boutique rose farm nestled hi…

Window display ideas to fight winter blues

Window display ideas to fight winter blues

As the cold sets in and the rain starts to come, winter can make everyone feel a bit dreary. A study published in the Journal of Evolutionary Psychology found that flowers not only have an immediate impact on happiness but also can lead to reduced feelings of depressi…

Don't lower your standards – be generous this Christmas

Don’t lower your standards – be generous this Christmas

Flowers are probably your biggest expenditure and the one you try to cut wherever possible – especially given how prices have been over the last few months. Trouble is cutting costs can all too often lead to a cutting of quality and having seen some seriously dodgy flowers…

Poinsettia Power and Profit

Poinsettia Power and Profit

What is the difference between a cut flower and a plant? It may sound a flippant question but as far as I can see, the only difference is how much of the stem is still attached to the soil! Because let’s face it flowers (and foliage) are all plants that have been cut. Whic…

Fashionable flowers for Zalando's style awards

Fashionable flowers for Zalando’s style awards

Fashion forward online shop Zalando got to grips with their green fingers for their most recent awards ceremony, Zalando Style Icons. Following a collaboration back in September at Vogue’s Fashion’s Night out in Amsterdam and at the Brussels Fashion Days in October, Zaland…


Business Briefing

Sixty Second Interviews

Editor’s Blog

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This Just In

Performance flowers: the big floral trend for 2017

Performance flowers: the big floral trend for 2017

  “These flowers bloom right in front of your eyes!” So says rose grower Jose Azout, or Joey as he’s known among his many international flower friends. With infectious enthusiasm, Joey runs Alexandra Farms, named after his daughter. On his boutique rose farm nestled hi… Read more

Window display ideas to fight winter blues

Window display ideas to fight winter blues

As the cold sets in and the rain starts to come, winter can make everyone feel a bit dreary. A study published in the Journal of Evolutionary Psychology found that flowers not only have an immediate impact on happiness but also can lead to reduced feelings of depressi… Read more

Don't lower your standards – be generous this Christmas

Don’t lower your standards – be generous this Christmas

Flowers are probably your biggest expenditure and the one you try to cut wherever possible – especially given how prices have been over the last few months. Trouble is cutting costs can all too often lead to a cutting of quality and having seen some seriously dodgy flowers… Read more

Poinsettia Power and Profit

Poinsettia Power and Profit

What is the difference between a cut flower and a plant? It may sound a flippant question but as far as I can see, the only difference is how much of the stem is still attached to the soil! Because let’s face it flowers (and foliage) are all plants that have been cut. Whic… Read more

Fashionable flowers for Zalando's style awards

Fashionable flowers for Zalando’s style awards

Fashion forward online shop Zalando got to grips with their green fingers for their most recent awards ceremony, Zalando Style Icons. Following a collaboration back in September at Vogue’s Fashion’s Night out in Amsterdam and at the Brussels Fashion Days in October, Zaland… Read more

 A brand new florist co-operative needs your support!

A brand new florist co-operative needs your support!

Hands up who studied online marketing as part of their floristry training.  Anyone?  According to Royal FloraHolland’s latest research, the average UK florist spends less than two hours a week on marketing. The nation’s florists are pushing boundaries by sellin… Read more

Quick... Click for stylish free glassware!

Quick… Click for stylish free glassware!

As a generous Christmas gesture to The Florist readers, high-end glassware brand DutZ are offering free samples to florists who simply click the link below*. Read more

The only trend forecast you’ll need for 2017

The only trend forecast you’ll need for 2017

Following in-depth research, we take a look at the four trends officially forecasted for the flower industry for 2017, translated into workable ideas for florists. Read more




Business Briefing

Top three ways to expand your florist business online

Top three ways to expand your florist business online

Rob Straathof, CEO of Liberis, got in touch to offer up his advice on how you can expand your florist business from your computer. Liberis say they provide simple, straightforward funding to small businesses across the UK. Backed by the British Business Bank… Read more

How to buy like a chain store: cut flower costs like bulk buyers do

How to buy like a chain store: cut flower costs like bulk buyers do

  If you ever spend over £500 on stock, you could be taking advantage of a clever trick to save hundreds on delivery costs, a trick 22 florists have already discovered works wonders on the bank account. Read more


Editor’s Blog

Don't lower your standards – be generous this Christmas

Don’t lower your standards – be generous this Christmas

Flowers are probably your biggest expenditure and the one you try to cut wherever possible – especially given how prices have been over the last few months. Trouble is cutting costs can all too often lead to a cutting of quality and having seen some seriously dodgy flowers… Read more

Poinsettia Power and Profit

Poinsettia Power and Profit

What is the difference between a cut flower and a plant? It may sound a flippant question but as far as I can see, the only difference is how much of the stem is still attached to the soil! Because let’s face it flowers (and foliage) are all plants that have been cut. Whic… Read more

Sixty Second Interviews

60 seconds with Sian Wild, The Flower Lounge

60 seconds with Sian Wild, The Flower Lounge

Meet Sian Wild, multiple wedding award winner and member of esteemed Chapel Designers collective. Sian grew up in a horticultural family and now puts her green fingers to good use running her seven year old business, The Flower Lounge. Read more

60 Seconds with Pip Holley, Willow Floristry

60 Seconds with Pip Holley, Willow Floristry

  Meet Pip Holley, joint-owner of Willow Floristry with his partner Tony. Pip’s won a variety of awards for his floral arrangements, working from his brand new shop located on the Dorset/ Hampshire border. Read more