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Your free marketing handbook for wedding & prom season

Your free marketing handbook for wedding & prom season

Proms and weddings are the key way for florists to generate consistent sales from the start of spring and once the three big peaks are over, but we know florist life is busy all year round be it with organising consultations, re-stocking the flower stand, training staff an…

Help Mel do the Moonwalk!

Help Mel do the Moonwalk!

Melanie Webb, who runs Melanie Webb Flower School is taking on Moonwalk London next month to raise funds for a colleague and needs all the – pardon the pun – support she can get. 

March revenue reaches new heights but cut flower sales drop

March revenue reaches new heights but cut flower sales drop

International Women’s Day and Mother’s Day provided such a high flower demand for Royal FloraHolland that despite Easter not falling until April, the auction’s March revenue was approaching record breaking heights.

Watch this… Academy of Floral Art’s exquisite designs ahead of Poltimore Flower Festival

Watch this… Academy of Floral Art’s exquisite designs ahead of Poltimore Flower Festival

Ahead of their first ever Poltimore Flower Festival, the Academy of Floral Art released a short film of academy students and masters coming together to create an ethereal bouquet and floral crown.

Springtime & new beginnings for The Green Gallery magazine

Springtime & new beginnings for The Green Gallery magazine

Fashion, food, and design inspiration magazine, The Green Gallery, relaunched last week at leading international interior design trade show, Salone de Mobile in Milan.


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Business Briefing

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This Just In

Your free marketing handbook for wedding & prom season

Your free marketing handbook for wedding & prom season

Proms and weddings are the key way for florists to generate consistent sales from the start of spring and once the three big peaks are over, but we know florist life is busy all year round be it with organising consultations, re-stocking the flower stand, training staff an… Read more

Help Mel do the Moonwalk!

Help Mel do the Moonwalk!

Melanie Webb, who runs Melanie Webb Flower School is taking on Moonwalk London next month to raise funds for a colleague and needs all the – pardon the pun – support she can get.  Read more

March revenue reaches new heights but cut flower sales drop

March revenue reaches new heights but cut flower sales drop

International Women’s Day and Mother’s Day provided such a high flower demand for Royal FloraHolland that despite Easter not falling until April, the auction’s March revenue was approaching record breaking heights. Read more

Watch this… Academy of Floral Art’s exquisite designs ahead of Poltimore Flower Festival

Watch this… Academy of Floral Art’s exquisite designs ahead of Poltimore Flower Festival

Ahead of their first ever Poltimore Flower Festival, the Academy of Floral Art released a short film of academy students and masters coming together to create an ethereal bouquet and floral crown. Read more

Springtime & new beginnings for The Green Gallery magazine

Springtime & new beginnings for The Green Gallery magazine

Fashion, food, and design inspiration magazine, The Green Gallery, relaunched last week at leading international interior design trade show, Salone de Mobile in Milan. Read more

Department for Education paves way for a new floristry apprenticeship standard

Department for Education paves way for a new floristry apprenticeship standard

The Department for Education has announced that it has given approval to the Floristry Trailblazer Group under the leadership of Sandie Griffith of Jemini Flowers Oxford to develop an all-new apprenticeship standard for floristry, replacing the existing standards. Read more

Bring a holiday home with a banana tree

Bring a holiday home with a banana tree

It’s starting to feel like summer and some of us will be looking to the blue skies thinking of sunnier pastures. Well maybe not busy florists! But by stocking this summer holiday staple, you don’t have to. Because not only will the Flower Council’s Houseplant of the M… Read more

Trend watch: bold & bright butterflies, birds & blossoms

Trend watch: bold & bright butterflies, birds & blossoms

Christmas might seem like decades away but it took place in February for designers all over Europe as they flocked to Christmasworld, one of the continent’s largest trade fairs and a true reflection of upcoming trends and not just for the festive season. We were there to s… Read more




Business Briefing

10 top tips to seamless event floristry from Academy of Floral Art

10 top tips to seamless event floristry from Academy of Floral Art

We know just how much anxiety there is around the topic of large-scale event floristry: how much should I charge, how can I limit my exposure to risk, where should I focus the budget, what insurance cover do I need, how should I start designing and planning for such a vast… Read more

Mother's Day: your marketing masterplan

Mother’s Day: your marketing masterplan

Masses of red roses now feels like a distant memory, you’ve had a few days of relative peace (well other than the mountain of funeral work that seems to have happened) and hopefully the finger cuts have healed. You’re now totally ready for the final haul before Mother… Read more


Editor’s Blog

Rise above it

Rise above it

The slightly disparaging comments by The Times on Sunday when referring to the fact that HMRC used bouquets of flowers to apologise did rankle; after all what’s wrong with sending flowers! Nothing but it made for a good story. Thing is I know full well that in the next few… Read more

GFG … endless possibilities – no hidden agenda

GFG … endless possibilities – no hidden agenda

  Am I disappointed that we don’t have more GFG’ers. Of course. Given as a magazine we deal with the industry on a daily basis I know there are some stunning shops out there who totally deserve to carry the logo but unless people apply I can’t do much about it. Read more

Sixty Second Interviews

60 Seconds with award-winning florist & tutor Amanda Randell

60 Seconds with award-winning florist & tutor Amanda Randell

Meet Amanda Randell, the creative floral force behind Amanda Randell Floral Design. Amanda is a British Master Florist, RHS Chelsea Gold medalist, tutor at the renowned Academy of Floral Art and now a member of the Good Florist Guide. Read more

60 seconds with Chanel de Kock, Flower Council of Holland

60 seconds with Chanel de Kock, Flower Council of Holland

Chanel de Kock is the lady behind the Flower Council of Holland PR activity in the UK. An inveterate traveller – often to be found either diving or on the back of a camel, Chanel used to work In the fashion industry before making the move to floriculture where she brings h… Read more