The Florist

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Boost your Business Online: Tips from the Experts

Boost your Business Online: Tips from the Experts

29-10-2014

When we were asked if we'd like the team from Yelp to write a series of articles to help florists boost their online presence we jumped at the chance. Why?... Read more

Crazy for Crystal: Kim’s Sparkling Story

Crazy for Crystal: Kim’s Sparkling Story

29-10-2014

"Brooch bouquets are popular with younger brides and girls that like to sparkle!" So says Kim Hitchen, owner of Floral Elements in Rochester, who can see a clear gap in... Read more

Time for a rethink?

Time for a rethink?

20-10-2014

One subject that remained top of the groans list throughout the summer are the relays. Given it is obviously a global issue I wonder what would happen if every florist... Read more

Please don't be boring!

Please don't be boring!

20-10-2014

What I don’t like about supermarkets is that they have all got so BORING in their offerings and oddities aside (apparently Waitrose will be having glow in the dark roses... Read more

Don't be sniffy, be savvy

Don't be sniffy, be savvy

20-10-2014

I clocked an outpouring about blue lilies being sold in Tesco.  I nearly posted a shot of their equally bizarre looking blue Phaelanopsis but held back as A) didn’t want... Read more

Why GFG is on hold

Why GFG is on hold

20-10-2014

Am I selling up?  Let’s face it every business is for sale at the right price.  And in my case to the right people as well.  Because what all the... Read more

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Latest Features

Product portfolio

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Stems in Stainless Steel

04-07-2014

Stems in Stainless Steel

These interesting stainless steel vases may not be everybody's cup of tea but if you’re on the hunt for something unique to offer your customers they could be the perfect...

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New Pure White Hydrangea

30-06-2014

New Pure White Hydrangea

Vollering Hydrangea, the largest cut Hydrangea nursery in the Netherlands, has introduced a new variety of white cutting Hortensia: Fabulous White.

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Cash in on the Proms!

10-06-2014

Cash in on the Proms!

Don't let this season's big profit booster pass you by... Are you prepared for the next peak period?

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Chrysal are Serious about Foam

30-05-2014

Chrysal are Serious about Foam

18 months after Chrysal entered the floral foam market with their ELITE wet bricks, they have now introduced an extended range.

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Events

Could you be Crowned RHS Chelsea Florist…

20-10-2014

Could you be Crowned RHS Chelsea Florist of 2015?

It's one of the highest honours in our industry and is internationally recognised within and outside of the flower world – becoming RHS Chelsea Florist of the Year sure is...

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