The Florist

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War of the Valentine Rose

War of the Valentine Rose

28-01-2015

Why waiting a few more days could pay off... Having bought a fair few million roses in his time as a... Read more

Which Rose is Best?

Which Rose is Best?

27-01-2015

Roses checked out... Although FloriSmart is all about bringing wholesalers together on their new price comparison website, quality is very much... Read more

Work on your Website NOW!

Work on your Website NOW!

27-01-2015

As we approach Valentine’s and very quickly afterwards Mother’s Day please please, a hundred times please think about your website... Read more

Ten Tips for perfect Googling

Ten Tips for perfect Googling

27-01-2015

We’re heading for the biggest selling days in the floral calendar and online shopping will be at its highest.  So make... Read more

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Business Briefing

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Tricks of the Trade

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Simply Spherical Cheats

Simply Spherical Cheats

One of the easiest ways to decorate tall vases is to use a foam sphere covered in leaves. Simply slot it into the mouth of the vase and décor the protruding half with flowers. It's very secure and avoids the mechanics being seen from below.

Double White Bible

Double White Bible

Make yourself a "white double" bible. Every design you make...be it a wreath, cross, pillow(all sizes), Gates of Heaven, fish, Blackpool tower, shark, domino etc etc....log down how many stems you use, noting if it was heavy or light in heads. You can adapt this to other new designs not...

Twist & Shake

Twist & Shake

We all know the struggle stiff buckets bring. If buckets get stuck together, instead of bashing and tugging, try rolling them on the ground with your foot until they separate... saves ripping fingers off!

Living Vase

Living Vase

For a funky look use upside-down amaryllis stems as small holders for gerbera and other flowers.    

Take Note

Take Note

Always get staff to write down what they put in a design on the back of the order. Not only does it avoid over-stuffing and lost margin but if there's a customer complaint you've got a precise record.

Profit Boosting Bouquet Alternatives

Profit Boosting Bouquet Alternatives

A small block of foam wrapped in cello and inserted into a fancy container or simple bag uses less stems to create a full look and not only increases profit but appeals to customers who want something other than a traditional hand tied.

Keep Peonies Closed

Keep Peonies Closed

To stop peonies opening up too soon put stockings over their heads. Alternatively save the netting that comes on bloom chrysanths and place over roses or peonies for extended shelf life in the cooler.

No More Foam Faux

No More Foam Faux

When working with soft stemmed flowers wrap a small piece of tape around the base of the stem to make insertion into foam easier. Alternatively use a straw to make holes in the foam and insert the stem into it. Both ideas will avoid stem breakage and ensure good water...

Use straws for Gerbera

Use straws for Gerbera

If you don’t like the idea of wiring Gerbera try using a clear straw to give it extra support.  If its easier ask your wholesaler to buy in pre-strawed Gerbera. 

Take care of your feet

Take care of your feet

Always provide a piece of carpet or rubber matting for your staff to stand on whilst they are working.  It will protect them from sore feet and aching legs and avoid problems or fatigue ... especailly important at busy peak days.

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